Date-wise News

Pepsico on Friday announced the launch of a new juice variant - mango nectar - and said this will be followed by leechi and guava nectars soon.

e4m Desk Jun 19, 2004 4:57 PM

Hindustan Lever said on Thursday it has, for the first time in Lakme's brand history, introduced two imported products in the Indian market in order to bring international trends in product formulation and packaging to the country. The imported introductions follow close on the heels of HLL's two colour cosmetic brands - Lakme and Elle 18 - slackening their growth pace.

e4m Desk Jun 19, 2004 4:53 PM

TVS Motor Company will launch a new four-stroke 100cc entry-level motorcycle in this financial year. With this the company aims to take on rivals Hero Honda and Bajaj Auto in the economy segment, which constitutes a majority of all motorcycles sold in the country.

e4m Desk Jun 19, 2004 4:50 PM

There is good news for the fashion conscious Indian youth. Titan Industries has entered into a five-year licensing agreement with the US-based Murjanis to market the entire Tommy Hilfiger Summer 2004 Collection of watches.

e4m Desk Jun 19, 2004 1:11 PM

Global fast-food major McDonald Corp has cooked up a whole-new recipe for marketing, dubbed as Brand Journalism. For the franchise business leviathan, mass marketing concept no further seems to be a delectable proposition to convey the brand message.

e4m Desk Jun 19, 2004 9:27 AM

Advertising spends will hit $140.3-billion in the US this year, says a forecast unveiled at the AdWatch: Outlook 2004. As per a TNS Media study, elections and the Olympics would be the major growth booster for the industry. Some observers, however, seem skeptical.

e4m Desk Jun 19, 2004 9:26 AM

TVS Motor Company will launch a new four-stroke 100cc entry-level motorcycle in this financial year. With this the company aims to take on rivals Hero Honda and Bajaj Auto in the economy segment, which constitutes a majority of all motorcycles sold in the country.

e4m Desk Jun 19, 2004 9:25 AM

Cadbury India, which was impacted by a case of worms infestation in some of its products a year ago, has introduced a colour code for its distributors which will serve as a benchmark of the hygiene and storage conditions prevailing at their end.

e4m Desk Jun 19, 2004 9:24 AM

With the season for washing machines just beginning, the industry is anticipating a growth of about 6-7 per cent this year. It, however, remains to be seen if the players in the segment, besides competing with each other, are able to counter the threat coming from the easy availability of `domestic helps'.

e4m Desk Jun 19, 2004 9:23 AM

Pepsico on Friday announced the launch of a new juice variant - mango nectar - and said this will be followed by leechi and guava nectars soon.

e4m Desk Jun 19, 2004 9:22 AM

Hindustan Lever said on Thursday it has, for the first time in Lakme's brand history, introduced two imported products in the Indian market in order to bring international trends in product formulation and packaging to the country. The imported introductions follow close on the heels of HLL's two colour cosmetic brands - Lakme and Elle 18 - slackening their growth pace.

e4m Desk Jun 19, 2004 9:22 AM

Channel [V] has been nominated in 17 categories at the prestigious international Promax & BDA Awards 2004. The awards would be announced on June 24, 2004 in New York.

e4m Desk Jun 19, 2004 9:21 AM

Rajat Sharma knows it will be a tough battle to be first with the news. India TV, the channel recently launched by the celebrity anchor turned broadcasting czar, is fighting for its scoops with nine mainstream news channels already on air. But Sharma doesn’t seem unduly fazed by the competition. If industry rumours are right, he’s contemplating an entertainment channel to compete with giants like Star Plus and Sony.

e4m Desk Jun 19, 2004 9:20 AM

Hello Mumbai – the breakfast programme on Radio Mirchi gives you a view on the city. The station claims it to be the perfect mix of music and information rolled into one that ensures a perfect day-start for over 2.5 listeners.

e4m Desk Jun 19, 2004 9:18 AM

Rediffusion DY&R has bagged the Tata-Star DTH venture — Space TV. Without disclosing the size of the account, Officials at Rediffusion DY&R said that only the creative account was with the agency while Space TV was yet to decide on its media buying agency.

e4m Desk Jun 19, 2004 9:17 AM

Ozone Ayurvedics has launched a media campaign for its flagship brand Nomarks with three TVCs. The group is scouting for few more select channels to promote the skin cream with an annual allotment of Rs 12 crore for advertising.

e4m Desk Jun 19, 2004 9:16 AM