From being just called a `premium player,' Whirlpool of India Ltd is now looking at being seen as a `mass player.' Armed with a slew of launches across all product categories, at all price points, the company is looking at a 15 per cent increase in the total sales turnover from Rs 1,300 crore in the previous financial year.
Confirmed sources indicate that Zee Television President Sunil Khanna has decided to call it a day. The word in the official circuit is that he has already submitted his papers to Subhash Chandra, and is awaiting his release. He was associated with the organization for ten years.
To cash in on the monsoons, consumer durable companies have chalked out new marketing initiatives to promote their washing machines across the country.
In a strategic move, the Rs 503-crore Bajaj Electricals Ltd—plans to establish the ‘Bajaj’ brand in 15 to 20 countries in the next few years.
PepsiCo International is planning to make India a regional sourcing hub for certain varieties of fruit juice concentrates and pulp, according to Graham Andrews, international brand director, Tropicana, the company’s fruit juice division.
From being just called a `premium player,' Whirlpool of India Ltd is now looking at being seen as a `mass player.' Armed with a slew of launches across all product categories, at all price points, the company is looking at a 15 per cent increase in the total sales turnover from Rs 1,300 crore in the previous financial year.
After Asia Cup and Holland ODI series, broadcasters are now aiming for the five-year telecast rights to the international cricket matches in India. ESPN-STAR Sports, Ten Sports, SET Max and Doordarshan are all in the race for the BCCI matches to be played over the next five years in India.
The conditional access system or CAS can be implemented only when consumer concerns and issues of addressibility, pricing and technology are resolved, said Pradip Baijal, chairman of Telecom Regulatory Authority of India (Trai).
Corporates today realise that they have to deal with NGOs and need to know much more about them on an incremental basis. This gives us a clear role as providers of information that can be relied upon, says Anand, Publisher, Civil Society.
Insurance industry has been one of the most trusted client categories for the print medium. Insurance sector spends on print advertising has skyrocketed over the last four years. And, more interestingly, life insurance has been the major contributor with over 90% claim in the total spends. Excerpts of an AdEx India survey…….
The Times Of India has decided to extend its initiative 'Newspaper in Education' to the Mumbai market. The activity is currently executed in eight markets, and will make its mark in Mumbai early July.
In the past few months, the creative arena in the Indian advertising world has experienced a sea change. Accounts have slipped by, new faces have come in, veterans have moved out. Just to keep you in sync with recent events, here goes a quick recap.
Just four-year-old in India, 150 advertisers in its kitty, and an equal number of thematic movie series offered to its viewers, HBO is all set to reach a breakeven anytime this year. The channel is now eyeing at younger viewers with special movie series.
Zee Business, India's first indigenous, 24-hour business channel, will be launched on the DTH platform from July 15. By September, Zee Business will also be available in C&S homes.