Close on the heels of its take-over of Joyco’s operations in India as part of its global acquisition of the Spanish Joyco Group, confectionery major Wrigley is believed to be setting the pace for its first launch in the country: a sugar-free chewing gum brand called Orbit. The product is expected to hit the retail stores in September 2004.
Two-wheeler major Yamaha Motor India Ltd, with an annual turnover of Rs 1,000 crore, will roll out its new ad campaign today. The campaign will simultaneously hit the print and electronic media and focus on brand development.
Sahara has entered into a management contract with Percept D’ Mark. And, Shailendra Singh (Managing Director, Percept) is slated to emerge as the de-facto head, while his designation in all likelihood would be that of the CEO, Sahara Manoranjan.
Cellphones are becoming multi-purpose consumer devices that shoot video clips, download music, take pictures, facilitate e-mail and play high resolution games, among other things. This is a Godsend for tech leaders such as the San Diego-based Qualcomm, the developer of Brew (Binary Runtime Environment for Wireless),
Close on the heels of its take-over of Joyco’s operations in India as part of its global acquisition of the Spanish Joyco Group, confectionery major Wrigley is believed to be setting the pace for its first launch in the country: a sugar-free chewing gum brand called Orbit. The product is expected to hit the retail stores in September 2004.
To gain an edge over rivals, Indian life insurance majors are now chanting a new mantra: ‘Integrated mass media advertising with rural, direct marketing and CRM initiatives’.
Based on the findings of the 2004 Total Customer Satisfaction study by TNS, TVS Centra has ranked highest among the executive bikes. Hero Honda continues to dominate the volume segments, while Royal Enfield leads in the niche cruiser market.
Print advertising for ice-creams has skyrocketed by 75 per cent in three years, finds an AdEx India survey. Advertisers prefer English, Gujarati and Hindi publications - that make up for 80% of the total ad-spends in this category. Excerpts….
A new player has entered the heavily populated Kannada newspaper industry. Starting with two editions, Suryodaya, which was launched late last week, expects to build a three-lakh circulation in its first year.
STAR Plus experimented with the Sunday evening slot bringing in the weekly, ‘Koie Jaane Na’. After a run of 15 episodes, the programme went off air last night. Beginning July 4, the Sunday 8 pm movie is back for the leader.
Radio Midday has managed to work its way around the requirement of conditional notice it served the Government of India last year. Consequently, the station is still on air until TRAI announces the revised radio license fee structure.
Amar Ujala is launching its Nainital edition today, on June 28. This would help the group consolidate its leadership in Uttaranchal where Amar Ujala has an overall readership of 10.30 lacs.
Indian media fraternity is waiting for the EMVIES. A culmination of case study presentations in Mumbai shared some of the best innovations of 2003. As per the audience, the EMVIES study was the most educative experience for media professionals.
Carat India conducted a presentation to aware onlookers about new and effective channels of communication, mashed with an overview of the kind of media complexities that could arise in the digital age.
The second session of the exchange4media Knowledge Series witnessed a keen debate on ‘Media planning versus media buying: What is taking precedence?’ At the end of the evening, advertising and corporate professionals concluded that a marriage between the two lines of activity was necessary; they had to co-exist.
Rajat Jain has called it a day at SET MAX. Sources inform that after a term of two years and eight months, Jain has decided to move on to a new and better opportunity. Resigning from his post of Executive Vice President and Business Head at MAX, Jain is all set to be the CEO and MD of the forthcoming Disney channel.
"We have signed up around 15 dealers in the country who in turn are networked with over 1,600 distributors across all cities. The cell phones will be available at all leading retail stores."