After rolling out the Maruti Zen in a new avatar, Maruti Udyog is set to launch the new look version of the mid-size car Esteem. The new Esteem will have considerable changes in the bonnet, the grill, on the rear and in the interiors.
The Tata Group is aiming for a stronger connect with the youth through online gaming activity for its motor sports property Tata Racing. Its tie-up with contests2win for the second year running is an upgraded offering that will help create a more contemporary branding for the Tatas.
Motorcycle manufacturers including Hero Honda and Bajaj Auto have seen good volumes in June.
After rolling out the Maruti Zen in a new avatar, Maruti Udyog is set to launch the new look version of the mid-size car Esteem. The new Esteem will have considerable changes in the bonnet, the grill, on the rear and in the interiors.
HLL is betting on ayurveda to deliver its next big-buck growth. Over the next three years, the company plans to use its Ayush brand of health and beauty care products, its branded Ayush therapy centres and its 2,50,000-strong direct marketing network to carry the message of ayurveda to millions of households in India.
The real estate developers have brought the Internet back in fashion as a medium for advertising. Several Delhi-based developers including Vatika, Sahara and Omaxe Construction have earmarked 5 to 10 per cent of their advertising budgets for promotions on the Internet.
Pepsi India launched a consumer initiative called "Toss Ka Boss," to highlight its association with cricket, particularly the ICC Champions Trophy in England this September.
World Phone Internet Services has launched its World Phone Premium pre-paid calling in technical tie-up with the US-based Go2Call. The print campaign for the brand has been developed by TBWA.
The ongoing conflict between cable operators and TRAI is likely to take a new turn under the aegis of the new Prime Minster. A confluence of cable operator’s associations has submitted a memorandum to Dr Manmohan Singh.
Pavan Varshnei, Head, Insight has decided to move on and explore other avenues within the industry. Sources inform that after a stint of almost a decade, Varshnei is headed to the publishing side of the industry. Varshnei is likely to join the Business Group of India Today Group as Publishing Director of Business Today.
Dentsu Communications has been awarded a part of the Yamaha Motor account, which will be worth Rs 20 crore. Through this win, Dentsu will take on the creative and media duties for corporate campaigns as well as new product campaigns for Yamaha Motor.
On the trail of the successful beginning at the Capital, exchange4media Knowledge Series reached Mumbai on July 1. While digital media representatives leave the onus of developing the new-age media on media planners, agency executives point out lack of available resources to gauge the efficiency of new media.
The Vaishnavi-Dentsu combine has bagged the Tata Tea Premium account estimated to be worth Rs 15 crore. Vivek Mathur, Vice-President, Marketing, Tata Tea, confirmed the news to exchange4media.com.
“Well, we’ve been here for a few years and our distribution has been growing. Of course, it’s not the same size as Discovery – we are probably half of that. There is a lot of enthusiasm, but I don’t think Animal Planet is on top of people’s minds and we intend to change that.”
“From the point we came to India in 2001 when the pronunciation of the word swarovski was quite a tongue twister for people, we have invested lots of effort to build Swarovski sarees as a fashion statement in today’s India.”