LG Electronics has decided to carve out a separate category for its high-end products. This will include the top-end products across all categories, like Whisen air conditioners, Dios side by side refrigerators, XCanvas colour TVs and ArtVision air conditioners. Ad agency Lowe has been shortlisted to handle the communication strategy for this category.
The Coca-Cola Co. unveiled a super-sized $6 million billboard in Times Square Thursday night, calling it the world’s first high-definition “3-D advertising sculpture.” The sign is the latest addition to a new generation of outdoor advertising that seeks to turn heads with visual tricks and technical wizardry.
IBM on Friday announced the appointment of Shanker Annaswamy as managing director of IBM India. He takes over from Abraham Thomas who has been named vice president for IBM’s Global Small and Medium Business (GSMB) ASEAN/South Asia, based out of Singapore.
LG Electronics has decided to carve out a separate category for its high-end products. This will include the top-end products across all categories, like Whisen air conditioners, Dios side by side refrigerators, XCanvas colour TVs and ArtVision air conditioners. Ad agency Lowe has been shortlisted to handle the communication strategy for this category.
The subscriber base of mobile phone connections is set to exceed that of fixed-line phones by the end of 2004. According to figures released by the government today, cellular and WLL phones together comprise over 45 per cent of the total telephone base in the country at present.
Cadbury India, the Indian arm of British confectionery giant Cadbury Schweppes, has seen a surge in its chocolate sales. This, after the melt-down in sales in the wake of the worm controversy last year.
There has been a reshuffle at top level at LG Electronics. Mr Salil Kapoor, the country head for air-conditioners had been made the marketing head replacing Mr Anil Arora.
Three years. That’s the time cigarette companies want before they can put together any mandatory skull-and-bones logo on their product packs.
STAR wants the government to step up the foreign direct investment (FDI) limit beyond the current 20 per cent in direct-to-home (DTH) broadcasting ventures. STAR group CEO Michelle Guthrie and other top officials of the company made this plea during their meeting with information and broadcasting minister S Jaipal Reddy on Friday.
Mumbai leg of exchange4media Knowledge Series observed an exciting debate among the representatives from the media and the advertising fraternity over the subject: Which is gaining precedence, media buying or media planning? Though the argument continued, experts were univocal to accept that only an ideal synchronization could ensure the best deal.
While the Congress-led UPA government has gone all hog to remove NDA government appointed governors, it is however treading cautiously over the issue of removal of DD News Consulting Editor, Deepak Chaurasia whose appointment by Prasar Bharati was made in October last, allegedly because of the patronage of BJP top brass.
Yamaha Motors has assigned Kolkata-based Selevel with the outdoor advertising responsibilities. The account is worth Rs 6 crore. The outdoor campaign will feature all Yamaha brands and the focus will be on Frazer, which is scheduled for a July 5 launch.