Date-wise News
Internet gateway and services major Videsh Sanchar Nigam Ltd (VSNL) has launched its pre-paid broadband initiatives under two plans — ‘volume-based’ and ‘time-based’, which would be offered through the Tata Indicom brand.
exchange4media Staff Jul 5, 2004 8:41 AM
In an aggressive bid to pump up volumes, Tata Tea Ltd and Godrej Tea Ltd are now shifting their marketing focus to the ‘economy packs’ strategy.
exchange4media Staff Jul 5, 2004 8:40 AM
The arrival of teenagers and credit-card holders on the retailscape is influencing retailers like Ebony to think afresh on their footfall strategy. Whether it’s managing the inventory through the scorchy summer to the pouring monsoon season or building co-alliances to entice the target group, the Teenage Factor is increasingly determining the pace of in-house retail reforms.
exchange4media Staff Jul 5, 2004 8:39 AM
The Rs 60,000 crore Indian Fast Moving Consumer Goods (FMCG) industry is showing signs of buoyancy. A survey conducted by Federation of Indian Chambers of Commerce and Industry (FICCI) says that the expected policy package announcements by the new government for farmers for raising rural income is bound to stimulate growth further.
exchange4media Staff Jul 5, 2004 8:39 AM
The government has been weighing various options of bringing a legal force to its print media norms related to foreign newspapers in India, after the International Herald Tribune (IHT) controversy. Now, the information and broadcasting (I&B) ministry is learnt to have narrowed down on amendment to the Press & Registration of Books Act for the purpose.
exchange4media Staff Jul 5, 2004 8:38 AM
Perfect Monitoring Services is bringing in a specifically designed media metric portal, which would deliver basic and analytic reports based on advertisements aired during the upcoming cricket broadcasts, starting with Asia Cup.
exchange4media Staff Jul 5, 2004 8:37 AM
Print advertising of ice creams has skyrocketed by over 75% in last three years, says an AdEx India study. Interestingly, magazines account for a meagre 3-4% share of the print ad-spends, while newspapers enjoy the biggest pie. AdEx India carries out a re
exchange4media Staff Jul 5, 2004 8:36 AM
She has spent 50 years in the media world. Her contributions have made her an icon for the future professionals. EMVIES pays accolade to Helen Anchan with Lifetime Achievement Award. An upbeat Anchan compares her times with today’s, shares her life and views with exchange4media.com. Excerpts…..
exchange4media Staff Jul 5, 2004 8:35 AM
Budget 2004 is round the corner and all the news channels are ready with their special programming initiatives. While catering to the needs of all the different categories of people, the special programmes are aiming to keep the viewer glued to the tube.
exchange4media Staff Jul 5, 2004 8:33 AM
‘Mr and Ms Bollywood’ – the talent hunt masterminded jointly by Sahara and Percept D’ Mark, is half way through. The advisory panel is discussing future strategies for the show. The hunt seeks 30 finalists, six of whom would make it to the silver screen.
exchange4media Staff Jul 5, 2004 8:33 AM
Perceiving need for donning a new look, Zee Cinema has introduced changes in different aspects that constitute the look and feel of the channel and also the content line-up. With competition narrowing down, the channel anticipates a growth booster in new looks.
exchange4media Staff Jul 5, 2004 8:32 AM
After almost two months of rigorous activities, EMVIES 2004 has finally culminated and the awards ceremony saw the media industry in its prime best. The year 2004 marks various milestone successes for the group.
exchange4media Staff Jul 5, 2004 8:31 AM
EMVIES 2004 has chosen its new set of heroes. The trophy extracted mixed response from the winners. While some were excited and some happy, some wanted more. The one thing that was common in all was the feeling of pride among the winners.
exchange4media Staff Jul 5, 2004 8:30 AM
