Maruti Udyog launched a new-look, upgraded Esteem on Monday with a price tag that is aimed to take the fight to rival camps in the A3 segment of the passenger car market. The company is optimistic about the success of the new Esteem with its contemporary new styling and a hefty Rs 40,000 to Rs 50,000 drop in the car’s price.
McDonald’s India has now begun exploring the option of developing a franchisee model. Further, it has also firmed up plans to open 20 new eateries (55 currently) and enhance its dine-in capacity from the current 5,800 seats to around 8,050-8,300 seats by December-end 2004.
In spite of an increased customer tendency to go for greater value-added products, the average sales realisations on air-conditioners (ACs) have shown a declining trend over the past few years.
Dabur Foods’ attempt to go national with its branded packaged soup seems to be froth with hurdles. The company’s inability to find a single sub-contractor to produce and package soups in various variants is delaying its national launch.
The Supreme Court on Monday directed continuance of its interim order banning surrogate political advertisements on TV channels and electronic media with the Election Commission expressing apprehension of war of words between political parties in view of coming Maharashtra polls.
"You can't create brands with advertising and marketing alone, instead it has to be the whole customer experience. You have to get customers to like you so that they keep coming back," says Mr David Haigh, Chief Executive, Brand Finance, on his first visit to India.
Maruti Udyog launched a new-look, upgraded Esteem on Monday with a price tag that is aimed to take the fight to rival camps in the A3 segment of the passenger car market. The company is optimistic about the success of the new Esteem with its contemporary new styling and a hefty Rs 40,000 to Rs 50,000 drop in the car’s price.
The new programme schedule, starting July 5, will see a shift in the AXN Prime Zone, featuring drama series like CSI, 24 and Alias, from 10pm to 8pm, and the introduction of a movie belt on Mondays and Tuesdays at 10pm.
DTH service provider, Dish TV, a subsidiary of Essel Group promoted by Agrani Satellite Communication Enterprises Limited (ASCEL), has added 32 new channels to its existing kitty of 48 channels. Viewers using the service will now have a choice of 100 channels.
Since the last four years, STAR Plus has been playing a great innings of 200 weeks of continuous lead. STAR Plus shows have also been high on the rating cards for four consecutive years.
Lintertainment, the entertainment marketing wing of Lintas India’s Integrated Marketing Action Group, has joined filmmaker Boney Kapoor to promote his forthcoming blockbuster ‘Kyon Ho Gaya Na’. Lintertainment has roped in Close Up for promotions.
TAM Media Research has introduced the new Power edition of Media Xpress. Group officials claim that this third-generation Media Xpress is the most effective and powerful one that the agency has ever come up with.
Animax was initially considered to be a channel for kids for its anime content, but now, Animax officials are calling it a general entertainment channel. Presently, alongside the 24-hour English feed, the channel has a 12-hour Hindi content.
News channels are all set with hordes of programming initiatives targeting the Budget 2004. All these new shows have made media planning a tougher challenge. Planners, however, are sceptical about the success of the venture.