Ozone Ayurvedics has launched three more products under the Nomarks brand. The company is also eyeing other extensions such as lotion and moisturising cream.
Ajay Kapila is joining Electrolux Kelvinator India Limited as Vice-President, Sales & Marketing. He moves from JK Tyres where he was Marketing & Sales Director.
Hero Honda, has joined hands with SBI Card to develop a credit card specially for its Passport Programme members. The Passport Programme entitles a customer to freebies such as one year's free accident insurance coverage, participation in a monthly draw and invitations to entertainment events.
Zee network has increased its strengths with three movie channels:Premiere TV, Action TV and Classic TV. As the names suggest, these channels air movies specifically focused to their respective genres and the promise is to offer the experience of a multiplex at home.
Omnicom Group's three agency networks, BBDO Worldwide, DDB Worldwide and TBWA Worldwide, as usual, seized the most prizes at the Cannes Lions International Advertising Festival. TBWA, DDB and BBDO sweep maximum Lions at the festival.
Ozone Ayurvedics has launched three more products under the Nomarks brand. The company is also eyeing other extensions such as lotion and moisturising cream.
According to MAIT domestic personal computer (PC) sales is expected to cross 3.8 million units in the current financial year. According to findings released by MAIT, the desktop PC sales grew 32 per cent to 3.03 million units (30.3 lakhs) in the 2003-04 fiscal.
The India-based Internet, networking and e-Commerce major Sify has recently acquired EAP Global – a global information assurance consulting solutions provider. The group launches ‘Sify Assure’ – a business line ensuring information assurance to enterprises.
Hero Honda, has joined hands with SBI Card to develop a credit card specially for its Passport Programme members. The Passport Programme entitles a customer to freebies such as one year's free accident insurance coverage, participation in a monthly draw and invitations to entertainment events.
Emami Ltd, rolled out the first national advertising campaign featuring mega star Amitabh Bachchan for its Navratna Cool Oil. The campaign is expected to hit TV screens from the second week of this month.
After a period of slump in 1999 and 2001, colour television (CTV) sales have picked up again during the last two years. In FY 2003 the industry reported an upward movement in sales because of the two World Cups - football and cricket. The industry is looking at closing the current year 2004 with sales of more than nine million units
trendz has decided it is about time it brought localisation in its content. In the course, the channel is adding lifestyle programmes in its primetime, matching the baseline, ‘where life meets style’. The objective, as per Abhijit Saxena, Business Head, trendz is to increase viewership and in turn revenues.
Zee Telefilms is now eyeing the lucrative urban markets to promote Dish TV, its direct to home (DTH) service, after focussing on rural areas since its soft launch in October 2002.
Sony Entertainment Television (SET) is serious about getting a sports channel in its bouquet. Although it already has SET Max, which is a mix of movies and cricket, a pure-play sports channel is what the broadcaster is looking for.
STAR’s free-to-air channel, Utsav, which offers only reruns, has generated its first report card. As per TAM Media Research, Utsav records an increasing channel share, throwing up competition to Sahara and SAB TV.