Eyeing a big opportunity in the Indian auto sector, the Rs 2000-crore Philips India Limited has launched a new range of automotive solutions. These include analog car radio chip, car access and immobilization solutions.
Videocon International Ltd intends shaking up the market by launching 45 consumer durables models across all segments of its business in the next two to three months. This will include 12 colour television models, 10 refrigerators, 12 washing machines, 6 microwave ovens and 5 air-conditioners.
According to a study done by FCB Worldwide, the intensity of this fear is different across people and regions, and India along with EastEuropean countries seems to top the list. Christened `Tech-Mood', the FCB study claims that this fear among Indians is at a national level and stems from the acceptance that the economy or the standard of living of the common man is not up to the standards of the developed world.
Advertising revenue in Germany increased in 2003 for the first time in three years. Gross ad revenues for the country’s traditional media (print, TV, radio, poster and online) were up by 3.3%, reaching € 17.2 billion.
Eyeing a big opportunity in the Indian auto sector, the Rs 2000-crore Philips India Limited has launched a new range of automotive solutions. These include analog car radio chip, car access and immobilization solutions.
Close Up has embarked on a brand association with films by tying up with a Vivek Oberoi and Aishwarya Rai-star Boney Kapoor movie. A joint promo by the Hind Lever’s toothpaste brand and the forthcoming blockbuster attracted thousands of people on Monday.
Videocon International Ltd intends shaking up the market by launching 45 consumer durables models across all segments of its business in the next two to three months. This will include 12 colour television models, 10 refrigerators, 12 washing machines, 6 microwave ovens and 5 air-conditioners.
Zee Network announced on Monday that it will establish its headquarters for international operations at Dubai Media City. Zee will invest Dh 30 million in the initial phase of the new facility, the Dubai Media City.
The Rs 63-crore entertainment player, PVR Cinemas, has launched a 20-page film magazine, ‘Movies First’. The India Today Group will manage the editorial content of the magazine. Tushar Dhingra, VP, Sales and Marketing, PVR, says the magazine will initially be available free in all multiplexes and cineplexes managed by PVR.
There just does not seem to be an end to the cricket mania. The ICC announced in Delhi on Monday that along with carmaker Hyundai it will organise cricket’s own ‘Oscars’, the ICC Awards, in London on September 7 this year. Sony Entertainment will be the broadcasting partner for the event.
After Bates, JWT, Enterprise, Lowe and Leo Burnett and a little more than three years in film production, KS Chakravarthy, popularly known as ‘Chax’, was on Monday appointed as National Creative Director, Rediffusion DYR.
Kid’s entertainment channel POGO has roped in programming experts Jules Fuller and Elias Kazmi to look after its production unit in India. While Fuller would take over as the Executive Producer, Kazmi would be the new Programming Director.
The Advertising Agencies Association's Triple A Awards would have a new look this year. The organising committee has implemented a number of innovative strategies to make it different. Times Group and STAR TV has come up to extend financial and editorial support.
The evening session showcased the final presentations of the day. While the evening began with a presentation on designer promos, the second half threw up an interesting challenge by Sony Entertainment Television.
The second session at the PROMAX&BDA 2004 comprised of four presentations. The speakers at the session shared their views on the ways of building the brand identity through effective advertising.
Senior media professionals at the first session of the two-day PROMAX&BDA conference discussed how to make a mark on the audience. Experts shared the making of successful creatives to woo consumers and how innovation could ensure a better audience share.