The Gujarat Co-operative Milk Marketing Federation, which markets products under the Amul brand, has chalked out a plan to revive its chocolate products.
ITC Limited's food division plans to launch two new products every month over the next 12-14 months to strengthen its presence in the organised packaged food market in India.
HBO will premiere ‘Rush Hour 2’, starring Jackie Chan and Chris Tucker, on July 30 at 9 pm as a part of its franchise property, ‘The Big One’ which premieres blockbuster movies. Foreign trip, cash prizes on offer for viewers.
Cartoon Network gets ready to entertain viewers at a four-city mega event, Toon Games 2004 – where kids can enjoy unlimited fun with their favourite cartoon characters. On-air contest and comprehensive school contact programmes for kids are soon to come up.
The release of Spider-Man 2 in India on Friday, will see the film’s producers Sony Pictures Entertainment unleash a slew of promotional campaigns along with several national and regional brands.
India and People’s Republic of China (PRC), jointly, are expected to add 83 million multi-channel TV households, in five years from now. Also, together, these two Asian giants are likely to add more number of multi-channel TV households, than the entire increase in the rest of the world, according to a PricewaterhouseCoopers (PwC) survey of the media and entertainment industry for 2004-2008.
With the latest N-Gage QD, Nokia plans to involve customers in an enriching gaming experience at a very affordable price. Bates is getting ready with an ad campaign for the new model of hi-tech cell phone. The campaign is likely to be aired in a fortnight.
The block-by-block building concept of Sony Entertainment Television seems to be paying off. Channel officials explain that 2004 has turned out to be a good year for the channel.
Optimum Media Solution (OMS) has own three new accounts – valued together at Rs 18-20 crore. Group claims individual triumph and not as part of integrated accounts won by Mudra, rebuffs rumour on talks with Omnicom.
Starcom’s decision of a strategic alliance with some creative agencies wherein they would provide the media duties to these agencies, has been fruitful. Within a month, Starcom has won the media duties for Ricoh India, Genus Overseas and India Prepaid Services.
A multi-agency pitch in Kolkata has led to Tide Water Oil Company (India) moving its advertising account for Veedol brand of lubricants to Euro RSCG from Rediffusion DY&R.
As Kartik Iyer is all set to head for Rediffusion, leaving Initiative, Lynn de Souza, Director, Media Services, Lintas, would be taking over the responsibilities of the President, Initiative. de Souza plans to look after day-to-day operations herself.
“Of course, transparency has to be there in the media business, there can’t be two opinions on that. But I feel that people are getting confused between negotiability and transparency. What we have to keep in mind is that lack of transparency is not really an outcome of negotiability of rates.”