Date-wise News

Cable TV system operators are talking to media agencies about new audience measurement systems that could rival Nielsen Media Research’s digital offering. Comcast and Cox Communications are among the operators trying to gauge demand for a paid service that would reveal not just basic viewership information, but also how consumers navigate an on-demand universe.

e4m Desk Jul 24, 2004 7:50 AM

The Rs 960-crore Titan Industries Ltd — a joint venture between the Tamil Nadu Industrial Development Corporation and the Tata Group of Companies — is now planning to promote its ‘FLIP’, under the umbrella brand ‘Titan’, through select 300 premium retail outlets, across the country, within a year.

e4m Desk Jul 24, 2004 7:48 AM

Daimlerchrysler India Ltd has launched its recently facelifted C-Class sedan in Andhra Pradesh, the first such in the country from here through Mahavir Motors, its sole dealer in the State.

e4m Desk Jul 24, 2004 7:48 AM

Unperturbed by the current monsoon scenario, Mr Adi Godrej, Chairman and Managing Director, Godrej Consumer Products Ltd (GCPL), said the company would continue its "robust" growth on the back of improved distribution network and sustained thrust on new products.

e4m Desk Jul 24, 2004 7:47 AM

Bharat Petroleum Corporation Ltd (BPCL) will strive to satisfy the customer needs better by setting up modern convenience stores in its retail outlets and the company hopes to generate at least 10 per cent of its profits through this secondary business.

e4m Desk Jul 24, 2004 7:46 AM

India Household & Healthcare Ltd said it has received LG Care's mandate to market and distribute its products in all SAARC countries except Pakistan. The company, which has just rolled out LG Care's range of products across over 2 lakh outlets in the country, will play a similar role in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan.

e4m Desk Jul 24, 2004 7:45 AM

Media company, Zee Telefilms was in the limelight gaining nearly 4 per cent on renewed buying. The stock continued its recent gains on back of strong volumes which accounted for more than 14.4 lakh shares on the BSE.

e4m Desk Jul 24, 2004 7:44 AM

The Indian mall scene is shifting gears. South-based real estate house Prestige Group is bolstering its mall business with an innovative approach on positioning. It has embarked on two new projects in Bangalore - to offer a mall experience to factory outlets of prominent brands, and another delivering the same but exclusively for women and children.

e4m Desk Jul 24, 2004 7:43 AM

A buoyant market has kept colour televisions (CTV) sales ticking in 2004-05 so far. While sales in June touched 6 lakh units, which was a reasonable consumer response, July sales reportedly have been lackluster. However, according to CETMA, the industry is hopeful of closing the full year with a sale of 90 lakh units.

e4m Desk Jul 24, 2004 7:42 AM

Ogilvy & Mather, the country’s third largest advertising agency, has clarified that it has no interest or plans to invest in Candid Marketing, a Delhi-based below-the-line promotion company.

e4m Desk Jul 24, 2004 7:42 AM

Raja Ray, Creative Consultant, Lowe, is joining Mediaturf as National Creative Director. Confirming the development to exchange4media, V Ramani, CEO, Mediaturf, said Ray would be joining the firm on August 16 and would be based in Mumbai.

e4m Desk Jul 24, 2004 7:41 AM