Schramm Sports and Entertainment and [212] Media are creating pay-revenue streams for Bollywood and Indian TV channels through tie-ups with cable companies in the US, targeting Indian diaspora.
Philips India has launched the 'Generation Next' 21PT Real Flat TV on Monday. The model features the latest 'Eye-Fi Plus' technology with external sub-woofers for definitive and uninterrupted viewing and sound experience.
Portico New York, international home decor and furnishings company, has entered into a strategic tie-up with Walt Disney Company India Pvt Ltd to launch an exclusive kids range of home textiles called the ‘Roller Coaster’ collection. This collection will feature Disney characters such as Pooh, Tigger & Piglet, Mickey & friends and Ariel.
The delay in obtaining government approval has set back several television industry projects worth nearly Rs 1,700 crore. Pegged at Rs 1,600 crore, the biggest of the lot is Star’s direct-to-home (DTH) joint venture with the Tata group.
STAR has emerged as the sole owner of Vijay Television. The broadcasting major's latest acquisition of the remaining 44 per cent stake in Vijay that was lying with UTV, has come through an all-cash buyout estimated at Rs 31 crore.
Cyber Multimedia, part of the Cyber Media group, is losing three of its senior managers. Vinayak Bhatnagar, President, Cyber Multimedia, Yogesh Wadhwa, GM, Business Development, and Rajan Malhotra, GM, Projects, are leaving the company to start their own venture.
Everest has won the Aaj Tak account, confirmed Rajesh Sheshadri, Senior Manager (Marketing), Aaj Tak. The account is pegged at Rs 4-5 crore in terms of media spend. Until now, the company was relying on in-house advertising.
Delhi-based Capital Advertising has bagged Dainik Jagran’s print media account worth Rs 8 crore. The Jagran account was being handled by Mudra for the past four years. Capital Advertising edged out Enterprise Nexus, the other agency that had pitched for the account.
In a bid to refresh the programme line-up, Zee is all set to introduce a bunch of new serials. Zee’s new line-up includes shows like ‘Kareena Kareena’, ‘Main Aur Chi’, ‘Kahiye Toh’, ‘Dil Gum Sum Hain Kyon’, ‘Dil Hi Dil Mein’, ‘Tera Mera Saath Rahe’ and ‘Kabhi Hann Kabhi Naa’.
Madison Creative, Delhi – the full-service advertising arm of Madison Communications, has won the creative duties for Bajaj Capital. The new account is expected to add Rs 5 crore to the agency’s billings.
Sportzworkz – a newly formed Delhi-based television production company, will carry out the live coverage of the forthcoming Nairobi Series – a triangular one-day tournament scheduled to take place in Kenya later this month.
Asia Cup matches have thrown up good ratings for channels. Though only matches where India played delivered numbers for the Indian tube, English feed on ESPN seems to have scored above STAR Sports' Hindi commentary.
Goodlass Nerolac is hunting for a new creative partner, claim reliable agency sources. Nerolac Allscape and Nerolac Suraksha are currently being served by Ambience Publicis. The account is estimated to be around Rs 23 crore.
STAR India’s latest offshoot, StarOne, is on the lookout of a creative agency and has also invited a pitch for the Rs 10-12-crore creative account. Presently, O&M handles the creative responsibilities for different STAR India brands.