General Motors Corp. named John Middlebrook, 63, its first global marketing, sales and service chief, effective Sept. 1. Mr. Middlebrook will develop and integrate sales, service and marketing initiatives across GM's four regions.
Premium luxury car Audi will debut in the Indian market by October-November with the A8 and All-road Quattro. Amit Burman of the Delhi-based Dabur group is setting up the first Audi dealership in the Capital, to cater to the entire north.
Soft drink giant, PepsiCo, has prepared a blueprint for future growth in India. This involves test marketing its $2-billion sports drink brand Gatorade and expanding the non-carbonated beverages portfolio by launching bottled ice tea.
It’s time now for the 8 lakh tonne branded readymade wheat flour segment to gain momentum with competition hotting up in the segment, and, wellknown new players joining the marketplace with brand extension strategies. Parle Products is now aggressively planning to launch “Parle-G” branded wheat flour atta in various cities, in the year 2004.
POGO has announced the launch of its first local show, Prime Pogo – beginning August 20. Hosted in Hinglish, Prime Pogo will be aired every Friday and Saturday between 5 and 7:30 pm.
The government is likely to reject the Telecom Regulatory Authority of India’s (Trai) recommendations on the second phase of private FM radio licensing pertaining to a revenue share regime.
In a crackdown on foreign television channels, the government is likely to ban channels that are not registered in India from beaming their signals to the country.
With ‘Spiderman’ and ‘Spiderman 2’ rocking the big screen, it is now the legendary comic character, Superman, to hit the tube on STAR World. ‘Smallville’ – the latest offering from the leading English channel, is a series of thrilling experiences encountered by Superman.
This is a very different ‘Master Blaster’ series. With Sachin Tendulkar, Virendra Sehwag, Ashish Nehra and Zaheer Khan in tow, adidas India has launched its new ‘Master Blaster’ range of cricket shoes that offers a combination of technology and design. Tendulkar features in the ‘Impossible is Nothing’ campaign.
In a bid to attract the maximum number of eyeballs on Independence Day, various news channels are coming out with special programmes besides the live coverage of the PM’s address from Red Fort.
Pradeep Tognatta has been appointed Senior Vice-president for Samsung India’s Home Appliances division. Prior to this, Tognatta was managing the Indian operations of Singer India. He has over three decades of experience and has worked with consumer durable companies like LG, Videocon and Philips.
JWT has bagged the creative account of tyre major Apollo Tyres, the flagship company of the Raunaq Singh Group. The account was earlier being handled by Everest. Confirming the news to exchange4media, Jagdeep Bakshi, Senior Vice-President & GM, JWT-Delhi, said, “I see it as a start of a great, long-term partnership with Apollo”.