The LNJ Bhilwara Group has decided to restructure its branded textile business. The group has decided to put its three-year-old leisurewear brand Buddy Davis on the block even as it will invest Rs 5 crore in expanding the Mayur Suitings range.
Fast moving consumer goods major Hindustan Lever Ltd (HLL) has been displaced from the Big Three Club in terms of market capitalisation (m-cap). HLL has slipped to the eighth slot from third position a year ago.
The government is tailoring its broadcasting policy to not only get private broadcasters to share their feed of events of national importance with Prasar Bharati, but also ensure that the state broadcaster makes big money in the bargain.
For the second time, Businessworld and National Institute of Design have come together to felicitate corporate designers at the BW-NID Design Excellence Awards-2004. The business weekly has adopted the award as its annual property.
Indulge in music, set your whims and fancies free and flaunt your personalised style – all that with Motorola’s first 3D surround music phone, E398. World’s second largest manufacturer of mobile handsets, Motorola is targetting at different consumer segments while personalising the offers to address to the specific needs of the consumer.
Having ventured in India three years ago, AMD has already managed to carve 11% marketshare in the PC segment, and 18% in the non-PC domain, posting an impressive 25-30% growth rate. Dwelling on the strategies of the microprocessor major, Country Manager Sanjeev Keskar reveals the company is planning to pump in $ 5 million in next three years.
The issue of cross-media restriction is back in focus. With media platforms, services and players showing tremendous growth, the government is in a mood to set the ball rolling on ‘hows’ and ‘whys’ of ownership patterns. But, it wants to check out the international models first.
Hungama TV is nearing its proposed September launch, gradually increasing its decibel in the market. The forthcoming kids’ channel made a considerable noise when it began on-ground activities for its initiative, ‘Captain’s Hunt’ with ICICI Prudential Life Insurance, as the main sponsor.
Given the overall fragmentation of markets in India and the diversified media choices, it's not surprising that marketing tools are being revised, and in particular, emphasis is being put on packaging as one of most important marketing communication tools.
Dentsu’s Ajay Seth is all set to head G3 Communications, Delhi – the second agency of Grey Global Group. Seth has quit his responsibilities as General Manager at Dentsu’s Delhi branch to look after the overall running of G3.
Advertisements of writing instruments in print media have recorded 20 per cent growth in the first half of 2004 compared to the same period last year. This is however a fall from the remarkable 100 per cent rise in 2002 compared to 2000.
The Bombay Ad Club has completed 50 years. Celebrating the golden jubilee, the Club managed to gather most of the prominent faces of the industry, under one roof. A speech from Chief Guest Anil Ambani, which he reckoned as a “righteous sermon” completed the evening.