Fox News Channel scored big on the second night of the Republican Convention, trouncing even the broadcast networks' viewership in the 10 pm to 11 pm slot. Night 2 Ratings Top NBC, CBS, ABC, CNN and MSNBC.
International bandwidth service providers like Bharti, VSNL and Reliance have expressed concern over the proposed cut in bandwidth (international and domestic) prices. These players are among the few bandwidth providers in the country.
Samsonite India Pvt Ltd’s Silhouette Nine, a new range of luggage is going to make life easy for both customs officials at US airports and the travellers. The Silhouette, which will come in six models and 18 colours, will be launched in the US some time during the Xmas season. The product, with a price tag of $250 and above, would be the first-of-its-kind in the world.
In a bid to wipe off the ‘therapeutic’ image of its Rs 100 crore Hajmola brand, and give it a young look, Dabur India has decided to revamp its Hajmola tablet portfolio with new packaging and communication.
Glaxo Smithkline Consumer Healthcare Ltd, producer of “Horlicks”, has moved Calcutta High Court against the producer of “Complan”, Heinz India Pvt Ltd, for telecasting an advertisement allegedly slandering Horlicks.
Standard Chartered Bank is looking at small loan market in the SEC (socio-economic classification) ‘C’ segment of the country. The bank plans to offer loans of Rs 10,000 or so to finance products, such as television sets and home appliances.
Gatorade, the $2 billion sports drink from Pepsi Foods, will hit the shelves by September-end despite the fact that month marks the beginning of an off-season for bottled beverages.
Doordarshan has started using direct to home (DTH) technology with KU band broadcasting to reach areas in Saurashtra that do not get DD signals in the normal form.
Mudra, the country's fourth largest advertising agency, is looking at buying a second agency in association with international outfit Doyle Dane Bernbach Worldwide (DDB). Currently DDB, a part of the largest advertising conglomerate Omnicom, holds a 10 per cent stake in Mudra.
Pepsi has emerged as the top of the mind recall brand, with the top advertisement recall as well, among `high value consumers' in the metro cities and bigger towns across the country.
After being established as India’s one of the premier matrimonial e-commerce portals, Shaadi.com is fast coming up as an aggressive advertiser in the electronic media. Riding on a 150-200-per cent growth, Shaadi.com has earmarked an annual budget of Rs 10 crore for the entire gamut of communications.
The Qatar-based news network, Al Jazeera, has signed an exclusive news bulletin sharing agreement with Rajat Sharma-promoted India TV. The daily telecast of the Al Jazeera bulletins, dubbed in Hindi, will begin from September 3 at 11 PM on India TV.
Dainik Bhaskar Indian Marketing Awards has already begun creating a buzz in the market. The initiative constituted to recognise excellence in marketing on the Indian scene has set the industry in motion. The event will be telecast on NDTV 24×7.
"What makes our industry alive is the quality of people we have and not the tools. Media professionals do tend to hide behind tools. But when you start doing that you lose on the quality of your thinking and that’s a shame."