The Media Edge (TME) has won the prized STAR media business worth an estimated Rs 20 crore. In its hunt for a media AoR, STAR Network had invited five media houses, namely, Madison, Initiative, TME, FCB, Starcom and the incumbent, Mindshare, from the GroupM stable. Besides TME, the other two agencies shortlisted for the pitch were Starcom and Mindshare.
The menace of counterfeit brands has long been plaguing the Indian FMCG sector. However, the scene is changing rapidly with the united efforts of major players in this segment.
UTV, has bagged over $3 million worth of animation projects from broadcasters and production houses in South Africa, Canada, USA and Holland. The company has begun work on the projects and will be investing between Rs 75 lakh and Rs 1 crore for setting up advanced animation infrastructure.
The ban on tobacco advertising seems to have put the media in a quandary. It is not sure what its role should be. Does it carry news and analysis on the subject and does it cover sporting events sponsored by tobacco companies? The bone of contention mainly is Formula One Racing that is beamed to the country and carried in publications as a sporting event.
Interactive promos have now reached the breakfast table. In order to induce brand awareness through some fun and excitement, Kellogg’s has initiated a contest in partnership with Mobile2win aimed at providing a total interactive experience to children. The contest taps the full circle for a wireless campaign.
The $ 200-mllion American leather footwear manufacturer, Stacy Adams, has tied up with the Rs 75-crore Shoe Technik International Corporation Ltd to produce and market Stacy Adams shoes in India. Country Marketing Manager Rupesh Sharma says an advertising budget of over Rs 1 crore has been allocated for this year. The account is being handled by Delhi-based ad agency Ushak Kaal.
The ongoing 'Ever Fresh' campaign is reflective of Chambal Fertilisers & Chemicals Ltd.'s aggressive marketing strategy to capture a major pie of the frozen vegetables market estimated to be worth Rs 150 crore.
The Dainik Bhaskar Indian Marketing Awards has evoked overwhelming response from the marketing, advertising and media fraternity of the country. Following a flood of requests from participants for more time to submit entries, the awards organising committee has decided to extend the last date for entries to September 14. Consequently, the award ceremony will now be held on October 6.
If ‘Jassi’ was a tool to attract viewers through creating curiosity, while ‘Ye Meri Life Hai’ was instrumental in gaining simple decibel growth, for Sony, Indian Idols means association with different media vehicles to generate substantial hype and excitement. Aaj Tak, MTV, Discovery, Radio Mirchi – Indian Idols-related programming would make its presence everywhere.
Carat Media Services struck good last week bagging two accounts: Chateau Indage and Nomarks. Confirming the news to exchange4media, Group CEO, Carat, Charles Berley Jenarius, said, "We are excited over the two wins. We have been assigned the media duties for the Nomarks brand of Ozone Ayurvedics in Delhi, while our Mumbai office will handle the media duties of Chateau Indage, the wine company."
In an attempt to turn around a losing battle, ESPN STAR Sports, has challenged BCCI decision to award cricket telecast rights to Zee, in the Mumbai High Court. Meanwhile, Zee has filed a caveat in anticipation of the move.
It was a hectic Sunday yesterday for both Zee Telefims and ESPN-STAR as both parleyed with BCCI for the multi-million-dollar cricket telecast rights for international cricket in India over the next four years. Having finally bagged the rights at $308 million, Zee Telefilms is now all set to sign the mega deal and christen its new sports channel.