Samsung India has announced that it is extending the service footprint for storage products by setting up service centres in 60 cities across India. The company today also announced the implementation of a Zero Day Turnaround service on its Hard Disk Drive Range.
After a foray into the mass market, Dabur Foods Limited (DFL) is now eyeing at the institutional segment. The company is planning to begin with fruit and tomato based products to be aggressively marketed under the brand name, ‘Natures’ Best’.
Surya Vinayak Industries has made a foray into the Rs 1250-crore skincare market under the brand name ‘Lambency’. The company is targeting a marketshare of 6 per cent this fiscal.
If you didn’t know what to gift your loved one this festive season, the Diamond Trading Company has one of its choicest collections – Sangini, for your soul mate. Sangini, the new collection of diamond-studded jewellery range has been priced at Rs 8,000 upwards.
Unlike in the first round of FM radio privatisation, merchant bankers are expected to be roped in for rolling out phase two. The process to select merchant bankers will begin soon, government sources said.
CTV is the only Mumbai-centric 24-hour news and infotainment channel with a bouquet of Hindi, Marathi, English and Gujarati programming. For over the last five years, the channel has been keeping the people of Mumbai updated with day-to-day happenings on political, social, civic, crime, sports, calamities, entertainment, business and various such issues of local interests.
Within hours of the Board of Control for Cricket in India (BCCI) cancelling the tender for four-year telecast rights on Tuesday, Prasar Bharati CEO K S Sarma was on the phone to Mr Dalmiya. Sources said Mr Dalmiya made two offers to Mr Sarma, but Prasar Bharati did not find them good enough.
With the cricket excitements ebbing away, Max has planned an all-new initiative, introducing an Amitabh Bachchan film festival, starting September 28. To support the new 5-pm band, titled ‘Mai Hoon Don’, the group has chalked out an extensive marketing campaign. Media planners too seem to be optimistic about the ratings the band would generate.
To offer cost-effective media options to promising advertisers and agencies, Deepak Pramanik, former GM – Advertisement Marketing, ABP Group, has set up Access Ability Media. The firm intends to represent primarily challenger brands and let them realise their actual potential from advertisers.
In recognition of the changing advertiser requirements and new paradigms of the out-of-home business, PrimeOutdoors has developed and implemented a set of planning and process management systems to ensure better utilisation of the advertising rupee and smoother campaign deliveries.
Madison Public Relations seems abuzz with activities currently. The agency has recently added a series of businesses to its kitty – generating from multi-agency pitches. The client list is a diverse one and it accentuates the importance that advertisers today are placing on public relations.
The number of automobile brands banking on television properties to connect with their target better is increasing. Latest to join the league are ESPN Scorpio Speedster and MTV Hero Honda Roadies. Though the genre can be anything – from sports to music – a closer look at the scene indicates that brands and brand custodians are satisfied with the association.
Round 2 of the legal battle over the cricket telecast rights has been set rolling. Peeved at the turn of events in the High Court on Tuesday, Zee Telefilms on Wednesday filed a petition in the Supreme Court challenging the cancellation of the contract by BCCI. It has also dared ESPN to go ahead with its threat to sue Subhash Chandra for defamation.