Grasim Grey has selected Starcom to take care of the media responsibilities of its UltraTech Cement. The account is pegged at Rs 18-20 crore. Sources inform that the final contenders were GroupM’s MindShare and Starcom. Leo Burnett is the creative custodian of the business.
Superbrands India, the independent brand arbiter, will soon extend its expertise into a new area by starting work on major export brands. It will also release the first Business Superbrands book by October 2005.
Titan Industries Ltd is planning to take its ‘Tanishq’ jewellery brand global. For, the company is eyeing countries such as Vietnam, Indonesia, Russia, Canada, and, CIS countries for exports, soon. The objective behind the move is to tap the huge demand opportunity for jewellery in the international markets with an aim to garner a volume growth of 20 per cent in the jewellery segment
Bajaj Auto Ltd has managed to add about 4 percentage point market share in the first half of this fiscal taking it up from 23 per cent to 27 per cent. With the proposed launch of gearless scooters, it expects to further consolidate.
Apple has unveiled the new iMac 5, the world’s thinnest desktop computer with high-performance G5 processor and a stunning new design that integrates the entire computer into a flat panel display. The new line offers 17 or 20-inch active matrix wide-screen LCD and G5 processor running up to 1.8 GHz. The slimmest desktop comes with a price tag starting at Rs 87,800.
Maharaja Appliances plans to launch a new range of DVDs and home theatre systems by mid-October under the brand name ‘Whiteline’ and marketed through 170 distributors across the country.
CF Moses has taken charge as VP–Sales at India TV, today. He replaces Sanjay Reddy, who left the 24-hour news channel to join Walt Disney as Director (Advertising). In the last few months, Moses has successfully headed India TV’s sales division in the Western region.
Prasar Bharati has not allowed the Subhash Chandra-promoted direct-to-home (DTH) platform to carry the signals of Doordarshan, which holds the exclusive rights to the Australia-India series. Dish TV, in turn, has asked its subscribers to tune to the national broadcaster's free DTH service. This seems to be just the beginning of clash between broadcasters on the issue of sharing of channels.
Financial news and information provider Reuters Group said on Thursday it planned to make Bangalore its biggest information-gathering hub, employing up to 1,500 people, or 10 per cent of its total workforce.
Indiatimes campaigns have adopted an all-new avatar now. A complete 360-degree campaign is ready to hit the nationwide media in a week. Bates India is ready with the ‘trendy’ campaigns that have been based on a research conducted to understand the youth’s needs and aspirations.
The transition process of Sahara Manoranjan into Sahara One TV is all set to begin on October 10. The group has roped in UTV’s Sandeep Bhargava as the COO, Motion Pictures. Come January 2005, the group will launch its exclusive movie channel, Sahara One Filmi.
Alongside changing the primetime band, STAR News is experimenting with the programme line-up. The channel is bringing in more differentiated programming in the news genre in an attempt to rope in viewers beyond the typical news audience. The channel is also planning to launch a number of new channels in the news genre that would be niche and not regional in nature.
“Carat pioneered the concept of media agency in India. However, somewhere down the line we lost momentum and the first mover’s advantage because of some management changes. My objective is to regain what we lost. Achieving this in a highly competitive market, dominated by Goliaths, calls for some significant out-of-the-box thinking.”