Leading deodorant brand Rexona has introduced New Rexona Free Spirit antiperspirant deodorant, designed specially for women. The new variant is introduced in India as a part of HLL’s strategy of bringing the best of global products to the Indian consumer.
The radio transistor industry is getting a fresh lease of life as radio sets continue to be sold in an era where DVD players and home theatres rule the roost. With the emergence of frequency modulation (FM) band transmission in the country, the radio transistor industry seems to be a vibrant and profitable business proposition.
The Tata group is on a celebrity chasing spree. The latest Tata company to use a celebrity to endorse its brand is watch major, Titan Industries. The company has signed on Hindi film actor Aamir Khan. The move comes at a time when most international watch brands retailing in India are using film and sports personalities to keep time with their target audience.
Tanishq is planning to further expand its wings in the international market. Marketing Head Ruchira Puri said the group was looking at exports to European countries. At present, Tanishq is exporting jewelry to the markets of Singapore and Middle East.
The first-ever localised Indian version of MasterCard’s globally acclaimed campaign ‘Priceless’ hits media today. Developed in the milieu of a ubiquitous Indian family, the campaign aims to cash in on the growth potential the Indian payment card market holds.
Consumer appliances group Haier is all set to take the market by storm this festive season with the launch of its mega consumer offer 'Zindagi Ka Trump' throughout the country. This promotion entails assured gifts on every purchase of a Haier appliance.
Guidelines for uplinking of news and current affairs TV channels from India are expected to be revised soon, according to finance minister P Chaidambaram. The cabinet on Wednesday gave ex-post-facto approval for extension of the deadline for adhering to the prescribed guidelines/eligibility criteria up to October 31.
Backed with the success stories of Rajnigandha, Baba and Catch beverages, DS Group is now planning to venture into new segments like hospitality. The group is on an expansion drive targeting North-East.
Media Direction - a division of RK Swamy/BBDO, has launched a media digest, named the Media Market Guide. The book works as the perfect handbook for marketers and media owners, cruising across all forms of mass media and niche media, equipped with a clear format of rates and fine art of buying media in chunks.
In tandem with its business of providing integrated marketing communication solutions for the entertainment industry, Percept group has launched ‘P9 Integrated’. Leo Entertainment’s Sanjay Bhutiani takes over as the Chief Executive Officer.
The government yesterday announced new broadband policy. The policy would enable direct-to-home (DTH) and very small aperture terminal (VSAT) operators to expand their services. It also delicensed of frequency bands used for Wi-Fi services but did not permit private players to ride on the last mile infrastructure of Bharat Sanchar Nigam Ltd and Mahanagar Telephone Nigam Ltd.
“There is no substitute for great content but the whole packaging and presentation of the property is also important. When you have identified the gaps and what people are looking for and you are delivering on those counts, it is important to make the relevant noise around it in a manner that people relate to what you are offering and come to see it.”