With competition revving up in the small car market, Hyundai Motors India Ltd and Tata Motors are chalking out fresh marketing plans to gain a competitive edge in this sector.
Petroleum major Indian Oil Corporation and JK Tyre have joined hands to offer their customers a joint loyalty programme that exploits common synergies.
The Health Ministry is planning to tighten the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 in order to stop misleading advertisements related to cure of diseases from being aired on television.
Management guru Arindam Choudhury's brainchild Planman Consulting Group has already crossed the Rs 30-crore revenue mark. Planman Life, a fully dedicated production and communications venture is ready to release its Rs 10-crore film project 'Rok Sako To Rok Lo' to rewrite the rules of filmmaking.
Samsung India has planned to launch four new GSM cell phones between October and December 2004, informed Kunal Ahooja, VP-Telecom, Samsung India. Speaking on the sidelines of the launch of Samsung Fun Club, he said, "The launch will be of mid-end and high-end phones."
Short Story: Cadbury’s has more sweets for this Diwali. The chocolate maker is launching Cadbury’s Celebrations Rich Dry Fruit Collection—a range of premium chocolate gift boxes for the festive days. The gift packs are available at Rs 200, Rs 225 and Rs 250. A new advertising campaign is also planned for the Diwali bonanza with none other than the Big B.
First-ever soap on MTV, created by Balaji Telefilms, goes on air today. Like a typical daily soap on Hindi mass entertainment channels, the MTV soap, named ‘Kitni Mast Hai Zindagi’ would also be aired from Monday to Thursday. The 30-minute-per-episode serial is not open-ended like most other ‘K’ serials and would wind up in 39 episodes.
The list of pending issues in the media sector is growing. Whether it is cable television, direct-to-home (DTH) broadcasting, radio or print media, policy decisions are awaited all across these segments. While decisions got delayed in the first part of the year because of the change in government, subsequent bureaucratic changes in the information and broadcasting ministry kept things in a limbo.
Print advertising of music systems has registered an impressive 42 per cent growth in the third quarter of 2004, compared to the same period, last year. In 2003, it dipped 21 per cent. Samsung has been the top advertiser in print in the first three quarters of 2004.
In two unrelated developments, Sony Entertainment Television and Zee TV have met the departure of two senior officials from the programming and sales departments. While Triveni Das, National Sales Head of Zee is parting ways with the channel, Venita Coehlo, the Creative Director at Sony has also put in her papers.
Preparations at the CNBC TV-18-squad for its forthcoming Hindi news channel are firming up with the business news group deciding on an agency to take care of its creative responsibilities. Subsequent to a multi-agency pitch, Lowe has bagged the account.