Footwear maker Reebok has shifted a portion of its advertising responsibilities to independent agency McGarry Bowen from Omnicom Group's Arnell Group, according to executives familiar with the matter.
ITC Ltd's greetings, gift and stationery business is expected to break even this fiscal. The four-year old division is targeting a 30 per cent share of the Rs 250-crore greeting cards market, up from 20 per cent last fiscal.
Distribution technologies are competing with cable TV operators to provide audio-visual services. In several countries the penetration rate of DTH is much higher than cable services and consumers have a fair choice between competing technologies. Carriage of popular channels by competing distribution networks is essential for competing in the market. As such, the success of competition in the distribution chain largely depends on the non-discriminatory treatment of carriage of TV channels.
It’s another chance to honour achievers. Post-Diwali, the Teachers’ Achievement Awards will be held in Delhi on November 20. Other than ‘star’ businessmen, there will be ‘star’ newscasters, reel-life ‘stars’ and ‘star’ sportpersons walking to the dias.
Beehive Systems, the IT company providing digital media solutions to broadcasters across the world, has been nominated by Nasscom as one of the 18 emerging IT companies in India to spearhead innovation in products and solutions and original IP creation movement.
Business Standard Features Editor Paran Balakrishnan has quit to join The Telegraph to head the daily’s weekend products. He replaces Seema Goswami, and will be based in Delhi.
In a span of 15 days, the website www.anandautsav.com, designed specially for the Durga Puja season by the ABP Group, clocked over 10 million hits! The website was visited by over 1.3 lakh Internet users from across the globe between October 15 and 25.
NGC has on air a new series called ‘Forensic Investigation Report’ (FIR) showcasing mysteries in the genre of crime and death. Its most interesting episode, ‘Skeleton Lake’, will unveil the dark secret behind it on November 9.
Tata AIG Life has announced a business association with cricket commentator, Harsha Bhogle to endorse its whole life insurance product, MahaLife. Tata AIG Life claims to be the first insurance company in India to offer a unique whole life insurance cover that ensures guaranteed annual tax-free income.
Events and Entertainment arm of the Times Infotain-ment Media Limited (A Times Group Company), 360 Degrees, has been entrusted to produce the magnanimous International Film Festival of India (IFFI) 2004. The 35th IFFI would be hosted at the picturesque romantic sea-spot of Goa from November 29 to December 9.
Call it the efficient marketing force or the impact of an internationally successful format, the power of the Fremantle name, hard work, foresight and attention towards details or simply lady luck that’s favouring Sony, ‘Indian Idol’ has fetched something for the channel to smile wide. The format show’s opening numbers have delivered some of the best ratings that even the driver shows, presently find difficult to register.
“We don’t tackle competition; we tackle consumers. We talk to them and tell them that we have a fresh and different offer...Our business is to actually offer an alternative to the consumer. If he has been shopping for various brands that he has seen, we continue to believe that there is scope for more.”