Omega has launched its latest collection, ‘Omega Constellation Quadrella’, in India. Priced at Rs 1,41,000, the range is available in a variety of dials set with an array of precious stones like rubies, emeralds, blue sapphires and citrines.
There is this huge debate about how brands establish the kernel of trust and that becomes the touchstone of engagement between the consumer and the company. But do we also realise how delicate this whole relationship based on trust is and can be?
Tata Coffee Ltd plans to emerge as the number two brand in the packaged coffee segment. The company plans to achieve a turnover of Rs 500 crore. The ultimate aim of the company is to emerge as an FMCG firm in the domestic market.
A group of fashionable young men and women having a great time at a pool parlour, and later in the garden where one of them is busy washing his motorbike, a girl applying a face-pack in the kitchen, followed by a man who uses the same pack as a sandwich spread! These are images from the retail chain Lifestyle's first ever TVC, which culminates with the company's new retail identity and tagline `Hi on life.'
Infocom 2004 – the third chapter of India’s one of the biggest IT exposition, jointly promoted by Nasscom and Businessworld, began on Wednesday in Kolkata. Nasscom president Kiran Karnik acknowledged the rapid growth of IT industry in the city and expressed his optimism for the city to emerge as a favourite IT destination for global majors.
The National Association of Television Programme Executives (NATPE) has an aggressive plan lined up for its three-day conference and exhibition in Las Vegas, USA, starting January 25, 2005. The annual conference will host variety of panel discussions featuring senior level executives and addressing different other issues.
Mediaturf Worldwide has been nominated as a finalist at the iMedia Connection Creative Competition, winter 2004. Iqara Broadband, whose site capture has been done by Mediaturf worldwide is among the global online industry’s top 12 creatives selected as finalists.
In its first annual survey of Corporate Reputation Strength (CRS), TNS India ranks TISCO, Infosys, Wipro, Maruti Udyog and Hero Honda as the top 5 companies. TISCO leads with a CRS Index of 88 in the Financial Community. Infosys with a CRS index of 84 leads among Business Managers and among the general public TISCO leads with a CRS of 82.
Partha Rakshit has assumed the leadership of ACNielsen in South Asia, effective from Wednesday. He has taken over the responsibilities of Managing Director of ACNielsen for the South Asian sub-region. Rakshit focuses on unit synergies for better data interpretation and provide holistic solutions with models and analytics.
Central Trading Group – the centralised media-buying unit of GroupM, is planning to strengthen its team. Sharing on the plans, Lakshmi Narasimhan, National Director of CTG said that the team was in the process of making various appointments. “The first one in place is Nitasha Narad, who joins us as Investment Director,” he informed.
Ever since Dentsu has established its operations in the form of Dentsu Marcom and Dentsu Communications in India last year under the stewardship of Sandeep Goyal, the company has been growing steadily. After a fresh round of appointments in the senior strata in its Delhi wing, the agency is now planning to hit the Mumbai market in a big way with a new-look team in place.
HDFC Standard Life Insurance has culminated its search of a creative agency and the decision has come in favour of Dentsu Marcom. The other agencies competing for the Rs 12-crore business apart from the incumbent Canco Advertising were Ambience, Capital and Interface.
Goodlass Nerolac is reviewing its wood finish portfolio. The account is estimated approximately in the region of Rs 6-7 crore. Currently, Nerolac’s creative business is spaced out between Interface and Ambience. While the wood finish portfolio is being serviced by Interface, Nerolac Allscape and Nerolac Suraksha fall under Ambience’s custody.
Official confirmation to Madison Media bagging the Tata AIG Life media AOR arrived a week after exchange4media broke the news. The size of the account (currently estimated at 20 crore-plus) is pegged at more than double for the year 2005.