Bharti Tele-Ventures (BTVL) has been recognised as India’s best-managed company by the 2004 poll results on Best Managed Companies and Corporate Governance, announced by Asiamoney. Investors and analysts representing the views of 192 mega funds, hedge funds and brokerages determined the winners of this year.
Are you what you drive? That is what car companies seem to be asking and in the same breath trying to convince you about. With a plethora of new models in the market, and generic benefits of a particular car segment hardly a distinguishing factor between car models, marketers are increasingly differentiating on the emotional pay-off a particular car model/brand provides to the consumer.
The Japanese electronics giant, Hitachi Home Electronics, is working on a strategy to capture a lion's share of the high-end colour television market in the country.
India should stand for ‘innovation driven into action’ – this was the message that was conveyed at the Businessworld–NID Design Excellence Award held in New Delhi on Wednesday. Inaugurating the event to honour excellence in design, Kamal Nath, Minister of Commerce, said, “India has intellect and skills but we are yet to unleash them. This award is recognising the fact that India is capable of designing brands.”
ITC Ltd would continue to sponsor sports events in the future but only through its food division. The division’s marketing head, Hemant Malik said this in a press conference organised to announce ITC’s re -entry into sports sponsorship with the largest ever women’s tennis event in south Asia, ‘Sunfeast Open 2005, Kolkata.’
The government is set to fine-tune the FM radio privatisation policy in phase II in such a way that there’s no scope for litigation.
As God’s own country waits for Christmas, marketers and advertisers come together to capture the spirit. Kerala-based publication Malayala Manorama with the latest ad depicting Kathakali danseuse sporting the Christmas cap, is trying to do the same. A fine blend of tradition and modernity, with a pinch of Kerala imagery is what will make it click with advertisers, feels TBWA-India.
JWT Bangalore won the Agency of the Year award at the Big Bang Advertising Awards 2004, instituted by the Advertising Club of Bangalore. The agency also won the award for the Best Campaign for its work on UB while, United Breweries bagged the Best Client of the Year award.
M Sunder from Group M’s ATG/MCI unit in Bangalore is being relocated to Beijing. He would help put the systems in place at the Beijing office in addition to providing a viable support system in the arena of data analytics.
After nearly three decades of association with the print, the tube has managed to lure him away and Pradeep Guha has resigned from his current responsibilities of the President of The Times of India to head Zee Telefilms at the Chief Executive Officer. Guha’s deputy Bhasker Das has been assigned to take over his responsibilities.
<p align=justify>“Over time, we felt that Dabur’s brand equity had to become more cohesive and in sync with its brand architecture and therefore a change was required. At the same time, it was also important to maintain continuity, as the banyan tree was so closely identifiable with Dabur.<br><br> As part of the new look, the Dabur India logo will be sporting the good old banyan tree with a younger look -- both in form and colour, and the brand essence line will be ‘celebrate life’.”
"We consciously vacated some of the entry-level non-value segments, which just played up the price and there was no differentiation. We lost some volume there but we moved up the value chain.I guess this is one of the factors that has made us a leaner and faster organization."