Krishna Kumar of Mindshare has joined as CEO of Media2win, the new venture from the contests2win group. Media2win, which started operations yesterday, is an online and wireless media planning and buying services company which will offer its clients end-to-end new media solutions.
The fast-moving consumer goods (FMCG) industry in 2004 finally managed to break free of the low-growth syndrome it had been stuck with for the past three years by going in for huge price cuts.
Despite the recent hike in refrigerator prices by about 6-7%, the Rs 1,100 crore frost-free refrigerators segment, is poised to grow at 25% in 2005. It grew by 20% in 2004. The total size of the refrigerator market in India is Rs 3,320 crore.
The mantra for any successful promotion is a symbiosis between marketing activities and media support. Dainik Jagran, through Jagran Solutions, has entered the field of premieres, music shows, road shows, etc., for various clients, which, in turn, help it get brand leverage.
Steep licence fees have substantially curbed the growth of private FM radio in its infancy. The industry incurred a Rs 200-crore loss last year, on top of Rs 110 crore the year before. In spite of such a scenario, FM stations are focussing heavily on special programming for the New Year.
Sumon Chattopadhyay, Executive Editor of Anandabazar Patrika, describes the editorial and content policies by which this trendsetting Bengali daily has set the agenda for Bengal and also in journalism. With strong commitment to unbiased and bold journalism, ABP has developed equity as an institution which few newspapers can boast of. Credibility, authenticity and trustworthiness are the three guiding parameters shaping its content.
Print advertising by mutual funds showed a 30 per cent fall in the first eleven months of the year, with October showing the sharpest fall. UTI came out as the biggest advertiser among mutual funds in print.
The Monster.com creative account has been bagged by McCann, while the media duties have moved to MPG. According to industry sources, the total account size is pegged at around Rs 10 crore.
STAR Plus, a leader as far as television entertainment goes, has seen a lot of action in the year going by – from the launch of two siblings: Star Utsav and StarOne – both in the mass entertainment space, to launch of a number of new shows and salvos from competition.