Date-wise News
Soundtrack Channel (STC), a California-based music channel, has signed an agreement with Dish TV for exclusive distribution throughout India. Soundtrack Channel features movie and television music across the globe.
exchange4media Staff Dec 31, 2004 7:23 AM
Backed by a glitzy campaign, Nokia is set to define fashion in the handset arena with its top-end collection comprising the 7260, 7270 and 7280. The collection is Art Deco-inspired, and fashion photographer David Lachapelle has shot the campaign.
exchange4media Staff Dec 31, 2004 7:19 AM
Philips India Limited, a subsidiary of Netherlands-based Royal Philips Electronics, added Sur-Taal – a complete audio-video solution, to its exiting bouquet of DVD players. The company is looking at 50 to 60 per cent growth in the category with the launch of Sur-Taal.
exchange4media Staff Dec 31, 2004 7:16 AM
The struggle for the petroleum retail market is becoming even more intense. Soon after the dismantling of the administered price mechanism (APM) in April 2002, BPCL had launched its branded motor spirit, Speed, coupled with the `Pure for Sure' campaign.
exchange4media Staff Dec 31, 2004 7:15 AM
Broadcasters will need to comply with the ‘must provide’ order of the Trai only when the number of DTH players is more than one, Trai chairman Pradip Baijal told. In the current scenario, broadcasters like Star and Sony are within their rights to deny content to Dish TV, the DTH platform from the Zee stable.
exchange4media Staff Dec 31, 2004 7:14 AM
One quarter of Indians who own insurance policies say that they are likely to invest in an additional form of financial service or product over the next 12 months. Of this, 14 per cent of policyholders are interested in purchasing additional insurance policies, says ACNielsen ORG-MARG baseline study on the retail consumer market for life insurance, LIFE 2004.
exchange4media Staff Dec 31, 2004 7:13 AM
Aajtak, Headlines Today, Zee News and Star News are all ready to make the New Year special for their viewers with special programmes slotted all evening.
exchange4media Staff Dec 31, 2004 7:12 AM
The mood in the advertising industry is upbeat, with the sector finally expecting to register a double-digit growth at 13.5 per cent in 2004. According to estimates compiled by AdEx India, the industry is expected to rake in revenues of Rs 11,800 crore compared to the previous year's Rs 10,400 crore.
exchange4media Staff Dec 31, 2004 7:11 AM
Vijay Karnataka marketing head Henry D Souza has put in his papers. At Vijay Karnataka, he was the sole custodian of the distribution network and the advertising space. D Souza however preferred not to share anything about his next destination.
exchange4media Staff Dec 31, 2004 7:10 AM
Madison Media is ending the year on a high. The agency has bagged the media AOR business of the Jagran Group. The size of the account is estimated to be Rs 10 crore. Recently, the Jagran Group has been in the news following the disclosure that Ireland’s Independent News and Media is set to acquire a 26 per cent stake in it.
exchange4media Staff Dec 31, 2004 7:08 AM
SSC&B Lintas, Delhi is beefing up its senior management cadre. The agency has roped in Grey Worldwide, Mauritius head Suresh Tewari to run Delhi operations. While Srinivisan Krishnan will head the client servicing functions, Avijit Sen from Armz Advertising, will be the new creative head and Rishab Mehrotra will head account planning.
exchange4media Staff Dec 31, 2004 7:07 AM
More action is coming up from the Bajaj Auto stable. In sync with the company’s policy of awarding campaigns and not assigning AoR, the company has awarded the creative duty for Eliminator’s forthcoming campaign to Lowe Lintas. Similarly, a new product, ‘Wave’, has been awarded to Leo Burnett. Total billing for the products is in the region of Rs 13 to 17 crore.
exchange4media Staff Dec 31, 2004 7:06 AM
