PlayTV, India’s first 24-hour interactive and gaming channel, is all set for a launch by the second week of March. A venture of the Essel Group, promoters of the Zee Network, Play TV will provide viewers entertainment through games, contests, music, entertainment and lifestyle.
Skin Sin, the international range of ladies fashion footwear retailed in select boutiques across Europe, has forayed into the Indian market on Tuesday. The brand will offer a wide range of shoes priced between Rs 1900 for a pair to Rs 6000 for premium fashion wears.
For the coming season, Electrolux India has chalked out an aggressive marketing strategy. The company will be offering a completely new price-value equation to customers by launching new products in bigger capacities and features at the same price.
McDonald's India is further extending the fun plank to retain customers with the launch of its 'Musical Meal' campaign. During this campaign, young customers will be given a set of specially compiled mini CDs with a large meal combo.
Media2win, the online media planning and buying venture of contests2win group, has tied up with Zee Cinema to promote its forthcoming movies starting with Mujhse Shaadi Karogi.
The History Channel has launched its new series, History's Lost and Found, at 8 pm every weekday. The series urges viewers to join the scavenger hunt through the hidden corners of history in search of the legendary and little known artefacts that have shaped our world.
According a Media Partners Asia (MPA) report, Star Group is expected to make a profit of over $ 100 million for the fiscal ending June 2005. These profits for News Corp's pan-Asian venture are due to its Indian operations.
Regardless of how seriously film scholars take animation, for many people it is just cartoons which children watch. The contrary view is that the appeal of cartoon characters moves well beyond kids to capture the imagination of the adults. At least this is an aspect that a channel like Animax hopes to cash on.
In the midst of its battle with the Board of Control for Cricket in India (BCCI) on telecast rights, Zee Telefilms Ltd (TL) today told the Madras High Court that it was willing to telecast the upcoming Indo-Pak cricket series “without prejudice” to the contentions of the parties in the case.
LemonTree Media has acquired the in-stadia advertising rights for the upper tier for five grounds in the upcoming mega cricket series between India and Pakistan, The five grounds are Bangalore, Visakhapatnam, Jamshedpur, Kanpur and Ahmedabad.
ICICI Bank's Technology Group has invited agencies to partner it for an integrated communication campaign for promotion of Zinc and new ORS to contain diarrhoea among children.
What's a lighthouse, you may ask? According to Tony Wright, Lowe's Worldwide President/CEO, India is now a network lighthouse along with Stockholm, Hamburg, Mexico City, Sydney, and Vienna, for the Lowe Healthcare division.
Bajaj Auto is definitely emerging as one client that doesn't seem to believe in the conventional ways of advertising. Earlier, an experiment was seen from the group in context to its creative side, and now it is the turn of the media duties. The brand has presently handed Bajaj Discover to Insight, keeping the rest of the products divided between Insight and MindShare.