Date-wise News

Mirroring international trends, India's spirits segment has undergone a metamorphosis — with white spirits (primarily vodka) emerging as a hot favourite lifestyle drink. With an eye on the increasing tribe of young adults (including an increasing proportion of the fairer sex) quenching their 'thirst' with vodka, several brown spirit drinkers are adding vodka into their repertoire across urban-semi urban markets.

e4m Desk Mar 28, 2005 3:41 PM

Today, advertising has evolved significantly from the time when the monopoly of the ‘creative agency’ in brand management was all pervasive! With media and creative duties going separate ways, the general perception is that there is no meeting ground between the two

e4m Desk Mar 28, 2005 3:38 PM

With a strategy to broaden its beverages portfolio in place, PepsiCo India plans to bring down the share of Pepsi, its flagship brand, in its total sales to 40-45 per cent in the next five years.

e4m Desk Mar 28, 2005 7:28 AM

Barista, the specialty coffee major that is a wholly-owned entity of the Chennai-based Sterling Infotech Group, is going to expand its outlets in Asian markets, said Brotin Banerjee, COO, Barista Coffee Company Limited. "We are planning to increase the outlets in Sri Lanka, Nepal and Bangladesh. In Middle East, we are widening our presence in Egypt, UAE and Qatar," he said.

e4m Desk Mar 28, 2005 7:27 AM

Come April and Aamir Khan's fans will be delighted to see the screen icon endorsing yet another Titan's Gold-Steel Collection of watches.

e4m Desk Mar 28, 2005 7:26 AM

The board of directors of ITC Ltd, at its meeting, approved the company's business plans for the projected five-year period ending 2009-10, envisaging a total investment of Rs 14,000 crore. The large investment-led growth plan will cover all the company's businesses, namely FMCG (including cigarettes) and the new businesses, hotels, paperboards, paper & packaging and agri-business.

e4m Desk Mar 28, 2005 7:25 AM

History tells us that if you want to get all of the Tamil film industry under one roof at Chennai, you better host an event with a cause. And with the cause of felicitation having worked successfully in the past, Raj TV has picked the doyen of the Tamil film industry K Balachander to felicitate on April 9. The channel will telecast the mega event on Tamil New Year's day, April 14.

e4m Desk Mar 28, 2005 7:24 AM

Tamil weekly Anandha Vikatan has gained the number one position in the segment from Kumudam, with an increase in circulation of 78,564 copies over the last six months, according the ABC figures for the period July to December 2005.

e4m Desk Mar 28, 2005 7:23 AM

Sony Entertainment Television has changed its ad sales structure. The channel has appointed ESS’ Vijay Koshy to head the English channels’ business and has effected change in the profiles of its existing members allotting specific channels to each head. From April 1, 2005 the various heads, including Koshy, would be reporting in to the Network’s Sales Head, Rohit Gupta.

e4m Desk Mar 28, 2005 7:22 AM

Buoyed by the recent TAM ratings, India TV Chairman Rajat Sharma defends the telecast of his sting operations in response to a recent notice issued by the I & B Ministry.

e4m Desk Mar 28, 2005 7:19 AM

India TV's back-to-back sting operations revolving around cine-star Shakti Kapoor and TV star Aman Verma have apparently delivered for the channel. TAM Media Research numbers show that beginning right from the Swaminarayan Temple reportage, India TV numbers have shown an increase.

e4m Desk Mar 28, 2005 7:19 AM

As reported earlier by exchange4media.com earlier Zee Network now has new logo and brand identity. The new logo of Zee was unveiled at the Zee Cine Awards in London last night. All Zee channels have now started sporting new brand identities.

e4m Desk Mar 28, 2005 7:17 AM

The I & B and Culture minister S Jaipal Reddy made these remarks while speaking to a media industry gathering organized by CII last week.

e4m Desk Mar 28, 2005 7:12 AM

Olivier Fleurot, CEO of the Financial Times Group, which has a stake in Business Standard, said that FT would operate in the English Business Reporting space responding to queries about opportunities of growth in Indian Vernacular media.

e4m Desk Mar 28, 2005 7:11 AM

<i>‘Kaun Banega Crorepati,’</i> the show that unanimously changed the face of television in India is all set for round two and this time the game is on STAR weekends. Slated for a release in the first week of August 2005, ‘KBC 2’ will take the 9.00 pm sot on Friday, Saturday and Sunday on STAR Plus. Coupling this with blockbuster movies is the route that channel intends to take to stabilise the weekend audience.

e4m Desk Mar 28, 2005 7:10 AM