`Date-wise News`

Vodka market posts 'heady' 35% p. a. growth

Mirroring international trends, India's spirits segment has undergone a metamorphosis — with white spirits (primarily vodka) emerging as a hot favourite lifestyle drink. With an eye on the increasing tribe of young adults (including an increasing proportion of the fairer sex) quenching their 'thirst' with vodka, several brown spirit drinkers are adding vodka into their repertoire across urban-semi urban markets.

exchange4media Staff Mar 28, 2005 3:41 PM

Are advertising account planners losing out?

Today, advertising has evolved significantly from the time when the monopoly of the ‘creative agency’ in brand management was all pervasive! With media and creative duties going separate ways, the general perception is that there is no meeting ground between the two

exchange4media Staff Mar 28, 2005 3:38 PM

Pepsi to add fizz to non-cola brands

With a strategy to broaden its beverages portfolio in place, PepsiCo India plans to bring down the share of Pepsi, its flagship brand, in its total sales to 40-45 per cent in the next five years.

exchange4media Staff Mar 28, 2005 7:28 AM

Barista to open outlets in Sri Lanka, Nepal, Bangladesh, Egypt, UAE & Qatar

Barista, the specialty coffee major that is a wholly-owned entity of the Chennai-based Sterling Infotech Group, is going to expand its outlets in Asian markets, said Brotin Banerjee, COO, Barista Coffee Company Limited. "We are planning to increase the outlets in Sri Lanka, Nepal and Bangladesh. In Middle East, we are widening our presence in Egypt, UAE and Qatar," he said.

exchange4media Staff Mar 28, 2005 7:27 AM

Aamir Khan to endorse Titan's Gold-Steel collection of watches

Come April and Aamir Khan's fans will be delighted to see the screen icon endorsing yet another Titan's Gold-Steel Collection of watches.

exchange4media Staff Mar 28, 2005 7:26 AM

ITC board okays Rs 14,000-cr investment plan over 5-yr period — Growth strategy covers outlays for acquisitions

The board of directors of ITC Ltd, at its meeting, approved the company's business plans for the projected five-year period ending 2009-10, envisaging a total investment of Rs 14,000 crore. The large investment-led growth plan will cover all the company's businesses, namely FMCG (including cigarettes) and the new businesses, hotels, paperboards, paper & packaging and agri-business.

exchange4media Staff Mar 28, 2005 7:25 AM

Raj TV to show felicitation of the legendary director K Balachander

History tells us that if you want to get all of the Tamil film industry under one roof at Chennai, you better host an event with a cause. And with the cause of felicitation having worked successfully in the past, Raj TV has picked the doyen of the Tamil film industry K Balachander to felicitate on April 9. The channel will telecast the mega event on Tamil New Year's day, April 14.

exchange4media Staff Mar 28, 2005 7:24 AM

ABC figures put Anandha Vikatan as number one Tamil weekly ahead of Kumudam

Tamil weekly Anandha Vikatan has gained the number one position in the segment from Kumudam, with an increase in circulation of 78,564 copies over the last six months, according the ABC figures for the period July to December 2005.

exchange4media Staff Mar 28, 2005 7:23 AM

Sony restructures ad sales team

Sony Entertainment Television has changed its ad sales structure. The channel has appointed ESS’ Vijay Koshy to head the English channels’ business and has effected change in the profiles of its existing members allotting specific channels to each head. From April 1, 2005 the various heads, including Koshy, would be reporting in to the Network’s Sales Head, Rohit Gupta.

exchange4media Staff Mar 28, 2005 7:22 AM

Rajat Sharma defends his action following I & B Ministry’s notice

Buoyed by the recent TAM ratings, India TV Chairman Rajat Sharma defends the telecast of his sting operations in response to a recent notice issued by the I & B Ministry.

exchange4media Staff Mar 28, 2005 7:19 AM

Sting operations helped India TV in increasing its viewership: TAM

India TV's back-to-back sting operations revolving around cine-star Shakti Kapoor and TV star Aman Verma have apparently delivered for the channel. TAM Media Research numbers show that beginning right from the Swaminarayan Temple reportage, India TV numbers have shown an increase.

exchange4media Staff Mar 28, 2005 7:19 AM

Zee Network’s new logo and branding comes into effect, Zee channels sport new brand identities

As reported earlier by exchange4media.com earlier Zee Network now has new logo and brand identity. The new logo of Zee was unveiled at the Zee Cine Awards in London last night. All Zee channels have now started sporting new brand identities.

exchange4media Staff Mar 28, 2005 7:17 AM

“I would like the industry to self regulate rather than imposing regulation which is external “ I & B and Culture Minister tells media industry

The I & B and Culture minister S Jaipal Reddy made these remarks while speaking to a media industry gathering organized by CII last week.

exchange4media Staff Mar 28, 2005 7:12 AM

“We are about business and language of business in India is English; we will play in that space “ Olivier Fleurot

Olivier Fleurot, CEO of the Financial Times Group, which has a stake in Business Standard, said that FT would operate in the English Business Reporting space responding to queries about opportunities of growth in Indian Vernacular media.

exchange4media Staff Mar 28, 2005 7:11 AM

‘KBC 2’ all set for comeback in August

<i>‘Kaun Banega Crorepati,’</i> the show that unanimously changed the face of television in India is all set for round two and this time the game is on STAR weekends. Slated for a release in the first week of August 2005, ‘KBC 2’ will take the 9.00 pm sot on Friday, Saturday and Sunday on STAR Plus. Coupling this with blockbuster movies is the route that channel intends to take to stabilise the weekend audience.

exchange4media Staff Mar 28, 2005 7:10 AM