Date-wise News

Singapore beckons for digital content

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With countries like India looking at non-US markets to expand their share of the digital content pie, Singapore could provide the ideal gateway with its positioning as the regional business hub for computer animation, according to speakers at the session on ‘Digital Content Management’.

e4m Desk Apr 5, 2005 11:26 PM

Actor Vikram to endorse Coke in Tamil Nadu

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After launching Fanta's new brand ambassador actress Trisha, Coca Cola India is reported to have roped in actor Vikram to endorse Coke in Tamil Nadu. While Coca Cola remained mum in spite of numerous queries and media reports on the new brand ambassador, reliable sources confirm that shoots with actor Vikram are underway under ad filmmaker Rajeev Menon's direction.

e4m Desk Apr 5, 2005 7:18 AM

CricInfo Co-founder Badri Seshadri explores 'new horizons'

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Dr Badri Seshadri, Co-founder and Managing Director of CricInfo, is to move to his own regional language-publishing venture. His last day at office at Wisden CricInfo will be sometime in mid-April. After a long and eventful journey with CricInfo since 1993, he has decided to take on the mantle of publisher at 'New Horizon Media Private Limited,' a year after the publishing house started operations.

e4m Desk Apr 5, 2005 7:16 AM

FRAMES 2005 - Co-production - the road ahead for the animation industry

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The business model of co-production in animation is more relevant now than ever before. The new model comes in the wake of the increasing difficulty in finding funding for animation series as well as garnering advertising revenues to completely fund content. The speakers at the sessions on animation, titled 'Co-production: A win-win game', at FICCI FRAMES '05 agreed that co-production is the way forward.

e4m Desk Apr 5, 2005 7:15 AM

FRAMES 2005 - Branded entertainment - Interruption or Engagement

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'Branded entertainment' has been an age-old phenomenon in the entertainment industry though it may seem like an emerging concept, said Ashutosh Srivastava, CEO, GroupM. "While we have seen this in the 60's in the soap operas, in the film industry it has always existed as an organised business of supplying props although today we have only complicated the concept," said Srivastava in the 'Branded Entertainment' session at FICCI FRAMES.

e4m Desk Apr 5, 2005 7:11 AM