Date-wise News
Big FMCG brands regaining lost ground from low-priced warriors
The dominance of a clutch of low-priced challenger brands in the FMCG space could well be on the wane. After making swift inroads and ruling the market throughout 2003 and early 2004, the price warriors across product categories appear to have relinquished their lead to national players.
MSN India maps out new marketing plans
MSN India is mapping out new roads in its marketing plan. This includes hitting cyber cafes to encourage new users and selling advertising space on MSN Messenger and its free blogging service - MSN Spaces.
Passenger vehicle sales cross million mark in FY05
Passenger vehicle market (which includes cars and utility vehicles) during the financial year 2004-05 crossed the coveted one million mark. Total passenger vehicles sales during 2004-05 was 1,061,290 units against 902,096 units in 2003-04, recording a growth of 18 per cent.
Tata Tea targets low-end segment with Agni
Tata Tea has forayed into the economy segment with their new brand Tata Tea Agni, a 'kadak chai' aimed at taking on local brands in various markets across the country.
Nomarks comes under FDA scanner
Ozone Ayurvedics today submitted the documents supporting its flagship brand Nomarks to the Maharashtra Food & Drug Administration (FDA). The regulator had sought documentation on Nomarks scrub soap relating to its curative claims.
Titan launches calorie counter 'Cal Track' as a health and lifestyle item
Titan Industries new offering Cal Track, India's first 24X7 calorie tracker, has received overwhelming response from users since its pilot launch at Bangalore a couple of months ago. The elegantly designed personal accessory fits comfortably at the waist.
Lipton to sponsor Bangalore International Marathon on May 15
Lipton is sponsoring an international marathon, which is scheduled to be held in Bangalore, on May 15, 2005. The Lipton Bangalore International Marathon, the first such international event in the city, is co-sponsored by Dell.
Hungama TV to introduce new programmes this summer
Hungama TV has lined up a slew of new programmes this summer. Animation shows like Sonic X, Pororo and Doraemon and many live action programmes are on the anvil.
It's awards time, and Ad Club Calcutta is set to rock today
Advertising Club Calcutta, the oldest ad club in the country with a 52-year-history behind it, will hold its annual awards ceremony on Saturday. With its new format adopted last year, the awards are more for consumer connect than creative excellence alone.
Mediaedge: cia bags HDFC Standard Life's media business worth Rs 12 crore
Following a multi-agency pitch, Mediaedge: cia has bagged the media duties of HDFC Standard Life Insurance. The company had recently awarded the creative duties to Dentsu Marcom. The media account is in the region of Rs 12 crore. The other agencies in the fray were Starcom, Lodestar and Insight.
Rediffusion bags Onida washing machines & air-conditioners; decision on Igo awaited
With the exception of Igo, brand Onida, owned by Mirc Electronics, has aligned its entire advertising business with Rediffusion. The agency which was till date handling the CTV mandate for Onida, has now been handed the washing machines and air-conditioners portfolio as well. Lemon was the incumbent.
BEI and Confluence Communications join hands to form BEI Confluence Communications
Bteddini Enterprise International (BEI) and Confluence Communications have come together in a strategic collaboration to form BEI Confluence Communications Ltd. BEl Confluence will offer 360-degree communication services through its associate companies -- Media Pros and BEI Direct - to clients.
Vijay Jain , CEO, Orra
<p align="justify">“Since the launch of Orra, we have consolidated our position as the serious diamond player with an exhaustive price range. The entry-level pricing starts at Rs. 5,000 onwards and goes up to Rs. 700,000-Rs 1000,000. ”