The Board of Control for Cricket in India (BCCI) proposes to launch its own 24-hour cricket channel. With this move, the owner would become a player and given the cricket fever in the country — the effect on the industry would be quite a watch.
Chennai’s English newspaper readers never complained of a lack of choice. And if they did, no one seemed to notice.
With falling price points and changing lifestyles driving growth, the relatively nascent microwave oven category grew by a sizeable 84.7 per cent during the first eleven months of the last fiscal.
Shaken by a series of embarrassing exposes through `sting operations' by news channels, the Information and Broadcasting (I&B) Ministry is considering incorporating a specific set of "dos and don'ts" that could become law by finding its way in the proposed Broadcasting Bill.
Reebok's brand position -- celebrating individuality and authenticity -- is reflected in the brand's new global advertising campaign 'I Am What I Am.' The campaign is being rolled out in India integrating the message through an aggressive and consolidated marketing plan.
The success of 'Thanda Matlab Coca Cola' has not been lost on Cola Cola India. The company has decided to adapt the theme of the campaign in Tamil Nadu for the advertisement featuring new brand ambassador Vikram in the state.
Bharti Tele-Ventures, one of India's top-listed telecoms service providers, is planning to expand broadband and fixed-line telephone services to new markets in India. Along with the existing Airtel business, Rediffusion gets to handle Bharti's fixed-line and broadband services.
Women who had made their mark in different walks of life were felicitated at Zee Astitva Awards in Mumbai. Sushmita Sen won the Zee Woman of the Year Award.
The Delhi Advertising Club is all set to showcase the 10th DAC Awards for Excellence in Advertising 2004. The mega event will be held on April 25 at the Conventional Hall, Hotel Ashok, in the Capital
The first numbers for 'Miilee', the latest 9.00 pm offering from Star Plus, have arrived. The launch episode has delivered a 10 plus, which is second only to 'Kkavyanjali's launch numbers. Also, the consequent decision to place 'Saara Aakash' in the Friday slot has paid off for the channel.
Surajit Roy, Vice President and Client Services Director at JWT, is going to head its sister concern Contract Delhi from June onwards.
With its positioning as Mumbai's own paper, Daily News and Analysis coming from the Zee-Bhaskar combine has added more people force in its fold now. Lokmat's Vijay Kadu is coming in the circulation and distribution function and Business Standard's R Jagannathan is joining as Business Editor.
Zee TV's new show 'Sindoor' coupled with the consistent delivery of 'Tumhari Disha" means a change in the competitive scene. In the 7.30 pm to 8.30 pm band, the channel has now achieved the number two position in mass entertainment and this makes the launch of it forthcoming show 'Sarrkar' in the 8.30 pm slot very interesting.
JWT has emerged as the agency of the year at the Ad Club Calcutta Awards for Consumer Connect, 'Advertising Rocks,' held on April 16. Apart from the campaign of the year -Horlicks Pranchanchal - JWT won the gold and silver in the national FMCG category for Horlicks and Kellogs.