Date-wise News

When Hero Puch moped failed to kickstart in Andhra Pradesh, it puzzled the pundits. When the tetrapak drink Appy didn’t cut much ice in Kerala, experts were quite befuddled.

exchange4media Staff Apr 27, 2005 5:56 PM

The Advertising Agencies’ Association of India’s (AAAI) Young Creatives contest is an initiative to foster creativity amongst the younger members of the ad industry. The event was organised to zero in on the trio to represent the country at the International Young Creatives contest, to be held at the Cannes Advertising Festival in France this year.

exchange4media Staff Apr 27, 2005 5:51 PM

After spending almost ten years with Contract, Rajiv Sabnis is on his way to join Ambience Publicis as Chief Operating Officer (COO). He has quit his duties as Senior Vice-President at Contract. Sabnis informed that he will join Ambience in the last week of May.

exchange4media Staff Apr 27, 2005 5:04 PM

Zubin Karkaria has been appointed CEO & MD of Kuoni India. He succeeds Ranjit Malkani who has been appointed Honorary Chairman. Karkaria, 38, was appointed Deputy CEO in 2003 and was also Head-Business Development. He was recently voted amongst the Top 25 Young Business Leaders in a Business Today survey.

exchange4media Staff Apr 27, 2005 11:06 AM

Rahul Upadhyay has joined JWT, Kolkata, as Account Director in the Telegraph group. His last assignment was as Head of Marketing, Radio Mirchi, Kolkata. Prior to that, he had a long association with The Times of India Group from 1994-2001. After a brief break to study marketing abroad, he joined Radio Mirchi prior to its launch.

exchange4media Staff Apr 27, 2005 11:03 AM

Ganeshan Munuswamy has moved from Interface Communication, Chennai, after a four-year tenure as Media Manager, to GroupM, Delhi, as Investment Director. At GroupM, Ganeshan will look after regional channel buying for Delhi on accounts like Pepsi, Hero Honda and GSK.

exchange4media Staff Apr 27, 2005 11:00 AM

Pallav Moitra is joining the India Today Group as Associate Publisher – Impact from April 29, and will look after ad sales for the Business Group. In his previous assignment, Moitra was Marketing Manager with Times Television.

exchange4media Staff Apr 27, 2005 10:57 AM

Search engine giant Google is rolling out a new contextual advertising service that gives marketers the ability to serve images and animated ads to Web pages outside of Google, the company announced on Tuesday at the Ad:Tech Conference at the San Francisco Marriott.

exchange4media Staff Apr 27, 2005 7:54 AM

Dell, the leading supplier of notebook computers worldwide, has introduced its ultimate notebook for travelling professionals - Latitude X1. Starting at 1.14 kg, the Latitude X1 is designed for mobile users who demand the lightest possible weight without compromising performance or durability.

exchange4media Staff Apr 27, 2005 7:53 AM

Bharat Matrimony.com has announced the launch of a new section, Matrimony Xpress, on its site. The 'relationship portal' has been launched with the objective of keeping in touch with existing customers, even after they enter wedlock, and to get in more traffic through an increased content spread

exchange4media Staff Apr 27, 2005 7:52 AM

Fashion Design Council of India will work towards the corporatisation of brands and make the fashion business more organised, said Rathi Vinay Jha, Director General, FDCI, on the concluding day of Lakme India Fashion Week. FDCI has planned to come up with two fashion events in 2006.

exchange4media Staff Apr 27, 2005 7:50 AM

Rasna is going in for aggressive marketing this summer. Apart from signing Bollywood icon Hrithik Roshan as its brand ambassador, the company has lined up flavours and major promotions activities to create excitement around the brand.

exchange4media Staff Apr 27, 2005 7:49 AM

LGEIL has introduced its new revamped range of air-conditioners. The company plans to sell 600,000 units this fiscal and one million units by 2007, said Ajay Bajaj, Product Group Head, LGEIL. The new air-conditioners will be available between Rs 23, 490 and Rs 66,000.

exchange4media Staff Apr 27, 2005 7:48 AM

Doesn't matter if we lost the recent ODI series with Pakistan, our cricketers do not seem to have lost their shine as brand icons. While Hindustan Petroleum (HPCL) has signed on fast bowler Zaheer Khan to endorse its lube brands, Max New York Life is going with Rahul Dravid, Indian cricket's most reliable batsman.

exchange4media Staff Apr 27, 2005 7:47 AM

This sentiment of 'dependability' has been arrested by Mudra Communications for the new ad campaign on Yamaha Crux. The advertising has redefined its positioning of 'control' to 'dependability.'

exchange4media Staff Apr 27, 2005 7:46 AM

The Eveready brand, which is celebrating the centenary year of its presence in India, has been valued at Rs 660 crore. The valuation exercise was carried out recently by Ernst & Young.

exchange4media Staff Apr 27, 2005 7:46 AM

The outdoor market in India is currently looking positive. But has the sophistication of road signage reached the same level as in the western frontiers? According to Anuj Kanakia, spokesperson, StarSight, since outdoor is always linked to approvals from government authorities on bringing in a new dimension to it, the age is yet to arrive. Ratnakar Rai of Prime Outdoors, says, "You need huge investment models for the kind of sophistication that's seen in the western markets.

exchange4media Staff Apr 27, 2005 7:44 AM

Samsung India Electronics Limited (SIEL) on Tuesday announced the elevation of Ravinder Zutshi to the position of Deputy Managing Director. Prior to this, Zutshi was Director (Sales and Marketing). In his new capacity, Zutshi will oversee the consumer electronics, home appliances and information technology business, along with the corporate functions of the company.

exchange4media Staff Apr 27, 2005 7:43 AM

Leo Burnett has emerged as the agency of the year at the Eureka DAC Awards for Excellence in Advertising 2004 held in the Capital on Monday (April 25). The agency walked away with the maximum number of awards in categories like home/décor/leisure, travel and hospitality, media, and non-traditional media.

exchange4media Staff Apr 27, 2005 7:42 AM

Sony Ericsson India has aligned its media business with Mediaedge:cia, which is also its media partner globally and regionally in Asia Pacific. Prior to this, both the media and creative duties of Sony Ericsson were handled by Dentsu Marcom. Now, Dentsu Marcom will handle only the creative aspect of the business. Industry sources peg the account in the region of Rs 12-15 crore.

exchange4media Staff Apr 27, 2005 7:41 AM