The Lakme India Fashion Week (LIFW) 2005 concluded on April 26 after a hectic week of fashion and fashion-related business activities. At LIFW, leading brands were seen pandering for greater glory.
A brand that helps build brands, would best describe 3M’s business in India. One of the leading signage solution companies in the country today, 3M India is the Indian arm of the $20 billion 3M USA (which, to the uninitiated, is the inventor of the all pervasive post-its and scotch tape among others).
Advertising and marketing services in 2004 regained a vigour not seen since the dotcoms bellied up in 2000, and a rebound in interactive helped prove what goes around comes around.
Ramanujam Sridhar, CEO, Brand-Comm, feels that today people have realised that PR has a role to play. But he also states that it is still a sunrise industry somewhat like what advertising used to be in the late 80s and early 90s.
As part of its regional marketing strategy to promote the new TVS StaR range of motorcycles, TVS Motor Company has signed on Tamil actor Surya as its new brand ambassador for South India.
With stops in India, Indonesia and Thailand, the TV Korea Showcase's tour of South East Asia will provide individuals an opportunity for a comprehensive look into the Korean entertainment industry.
Timex Watches has unveiled its internationally acclaimed Perpetual Calendar Collection through brand ambassador and Australian cricketer Brett Lee in the Capital on Tuesday.
In a bid to diversify its product portfolio, Dabur India Ltd (DIL) has entered the toilet soap market besides expanding its over-the-counter (OTC) medicine range with 10 new additions over the next few months.
When you have to capture heritage and technology, the amalgamation is obvious-HeritEdge. But the challenge for FCB Ulka was more than this. It had to capture the gutsy and fearless spirit along with the company's legacy in the HCL campaign, which ultimately led to the rechristening of it as "FEARless."
Hungama TV is on a flying spree. The past week has done well for the channel in terms of numbers. In a bid to build the brand more, Hungama TV has tied up with Kingfisher Airlines to provide in-flight content.
Minitha Saxena of Interface Communications has been elected President of the Advertising Club of Madras. She succeeds V Kalidas of the Hindu. R Seshadri of Anugrah Madison will be the Vice President.
BBC World's Resident Director for India, Vinod Bakshi, has put in his papers. A statement from BBC World said, "After more than five years as BBC World's Resident Director in India, Vinod Bakshi decided to leave the company in April-end."
After 'Indian Idol', Sony is testing reality on weekdays with 'Fame Gurukul'. It will go on air in June. With this show, the channel aims to offer a 'reality soap opera' and break the 8.30 pm clutter.
After a multi-agency pitch, Jindal Vijaynagar Steel (JVSL) has assigned Lowe with its media and creative duties. According to industry sources, the other agencies in the fray were O&M, Percept and McCann. The account could be anywhere within the region of Rs 5-7 crore.