O2, the premier mobile data devices and services provider, has added another model to its line-up of premium PDA phones in India. Ideally suited for busy executives, the sleek O2 Xda Iii is priced Rs 45, 888.
The owners of Himalaya Drug Company have floated a new company for marketing and distribution of herbal lifestyle products. The new company will start off with PartySmart, the preventive, single-dose pill for alcohol-induced hangover. This is a proprietary product of Himalaya which had test-marketed it through retail outlets three years ago.
Even as the bulk of the consumer electronics industry is struggling with single-digit growth rates, it is the action in the fast growing DVD player market which has caught the attention of major players.
The Food and Drug Administration (FDA) in Maharashtra has asked Johnson & Johnson (J&J) to stop using the word “baby” on its products or procure a certification from the Drug Controller of India permitting it to do so.
Fame, a part of Shringar Cinemas Limited, has become the country's first chain of multiplex to host two movie premieres on the same day and at the same time. While Fame Malad will show 'Main Aisa Hi Hoon'; Fame Adlabs will host 'Kya Kool Hai Hum.'
India’s low cost airline Air Deccan said on Wednesday that it will sell some of its tickets at Re 1 and named renowned cartoonist R.K. Laxman's `Mr Citizen' as the brand ambassador of the airline.
TAM Media Research, through its special PR and content analysis division, Eikona PR Track, has decided to lay special focus on media measurement and analysis across TV, newspapers, magazines, Internet and trade journals. By this, the research agency is extending its services to PR domain.
Leading two wheeler manufacturers Kinetic will be sporting a new brand logo by June. "The company has also planned to launch the Italian-designed scooters between June and July," said Ajinkya Firodia, General Manager, Marketing, Kinetic.
SSC&B Lintas has bagged the Orix Auto and Business Solutions (OABS), a joint venture between Japan's Orix Corporation and Infrastructure Leasing and Financial Services (IL&FS). The account is pegged in the region of Rs 8-10 crore.
Mid-Day Multimedia is well aware that the competitive landscape in the Mumbai market is changing. The organisation has geared up to take the challenge. A few steps that it has planned to combat the battle include joining forces with the Express Group on matters like selling and distribution. The two entities are launching a combined package for the advertisers next week.
M Venkataraman sure is one man who has made headlines in recent months. This time it is in the context to DNA, the paper that will be launched by the Zee-Bhaskar combine. Even as Bhaskar Group officials confirmed that Venkataraman has joined the Bhaskar Group, they were quick to clarify that his role and designation were "still to be crystallised". He is currently working on the DNA project.
Madison Creative has bagged the creative duties of Yellow Pages. The account is pegged in the region of Rs 8 crore.