Date-wise News
Red FM, one of the premier music stations of Kolkata created a history of sorts on Saturday (May 14) by beaming live an entire programme from a bustling multiplex, Inox.
exchange4media Staff May 17, 2005 7:34 AM
The IIFA Awards 2005 will be held in Amsterdam on June 11. Samsung has committed itself to sponsorship of the awards for the third successful year.
exchange4media Staff May 17, 2005 7:33 AM
Taj Hotels Resorts and Palaces has been awarded the best travel online campaign in the Web Marketing Association's 2005 Internet advertising competition, an annual event for web developers and marketers.
exchange4media Staff May 17, 2005 7:32 AM
For the second, Parle Products Private Ltd has withdrawn the variants of its chocolate-chip cookie brand, Hide & Seek. Having extended the Hide & Seek franchise early last year to two new flavours — butter and cashew badam — the biscuit major has now restricted it to chocolate-chip cookie.
exchange4media Staff May 17, 2005 7:31 AM
Bajaj Auto's new Managing Director, Mr Rajiv Bajaj, is taking a leaf out of the FMCG business model to take his company to the No 1 slot. Mr Bajaj has kicked off a project to completely restructure the company's retail network and create multiple sales channels.
exchange4media Staff May 17, 2005 7:30 AM
Nutrine Confectionery has introduced yet another flavour to the éclair family, Nutrine Éclair Hazelnut. With this product, the company has entered the Re 1 segment in the confectionery market.
exchange4media Staff May 17, 2005 7:29 AM
Emvies 2005 is all set to make more sizzle than ever before. Said Apurva Purohit, Chairperson, Emvies, "As with all Ad Club awards, Emvies looks at a particular aspect of the communication industry, in this case media, and rewards the best talent in that sphere. Shashi Sinha, President, Lodestar, believes that the previous year was a fantastic one for the agency, and this time around, the prospects look extremely bright. He said, "They have just released the entry forms, and we are just debating on what we must present for the occasion."
exchange4media Staff May 17, 2005 7:28 AM
The advertising account of Dr Batra's Positive Health Care is up for a pitch again, with two agencies having already made presentations and more being approached. The account size is estimated to be around Rs 5-6 crore
exchange4media Staff May 17, 2005 7:28 AM
Airfreight Limited (AFL), an integrated logistics company, is on the lookout for a new agency to handle its estimated Rs 4 crore advertising account. The mandate involves both creative and media duties.
exchange4media Staff May 17, 2005 7:27 AM
Mudra is one agency that has made quite an appearance in the news of late. Beginning with the completion of its 25 years, the agency has recently added the businesses of Zenith Computers and Donear Suitings to its kitty. These wins are in addition to SBI and HPCL empanelments, adding media billings worth Rs 50 crore to the agency in the last month alone.
exchange4media Staff May 17, 2005 7:26 AM
The year 2005 is seeing some key changes in the 9.00 pm slot for mass entertainment channels, especially for STAR Plus with the introduction of 'Miilee' and Sony Television with considerable changes in 'Kkusum.' Zee TV shows a level graph, and similar is case with Sahara One and SAB TV.
exchange4media Staff May 17, 2005 7:25 AM
RTV is focused on providing viewers with the best of true reality television. Our content focuses on the true stories and real life experiences of people.
exchange4media Staff May 17, 2005 12:00 AM
