Date-wise News
Initiative, the media arm of Lintas Media Services, has added three new businesses in the last week. The agency has added Classic polo shirts in the Bangalore office and PC Chandra Jewellers in the Kolkata office. Including the media part of the business that comes with the full business win of Indian Institute of Hardware Technology (IIHT), the agency has added a total business of Rs 25 crore in the last month.
exchange4media Staff May 23, 2005 7:11 PM
Grasim Industries has consolidated its entire Grey Cement business with Starcom. Prior to this, Starcom was handling only UltraTech from the Grasim stable. With this win, Starcom gets Birla Super and Birla Plus also in its supervision. The additional business moves from MX Advertising and the spends are estimated at Rs 10-12 crore. The creative side of the business, however, continues to be with MX Advertising.
exchange4media Staff May 23, 2005 1:44 PM
Sathyam Cinemas, Chennai, has equipped two of its screens, Sathyam and Sree, with DLP Cinema, a digital projection system from Texas Instruments (Ti). With the upgrade, Sathyam becomes the first commercial cinema complex to adhere to the specifications laid down for Digital Cinema by the Hollywood-funded DCI (Digital Cinema Initiatives).
exchange4media Staff May 23, 2005 8:20 AM
The West Bengal State AIDS Prevention and Control Society has unveiled an outdoor campaign with ‘Buladi’ as the central character developed by O&M Kolkata to reach out extensively to the people of the state, and make them aware of this deadly disease.
exchange4media Staff May 23, 2005 8:19 AM
As was the case with 'Instant Khichdi', Star One's strategy to run the 'Sarabhai vs. Sarabhai' marathon on May 8, 2005 has also paid off. The continual telecast has given Star One, the highest channel share it has ever seen.
exchange4media Staff May 23, 2005 8:18 AM
Punitha Arumugham, CEO, Madison Media, feels Emvies is like the Oscar for the Indian media agencies. Sharing her views about Emvies with Anushree Madan Mohan of exchange4media, she said, “For us at Madison Media, it is at par with the top awards in any field.”
exchange4media Staff May 23, 2005 8:17 AM
After successfully introducing its research model Single Source Sample in Indonesia last year, Roy Morgan Research, Australia’s leading research house, is currently looking at opportunities to introduce it in India.
exchange4media Staff May 23, 2005 8:16 AM
Riz Khan, independent broadcaster and journalist is all set to join Al Jazeera International. The 24-hour English news and current-affairs channel is from Al Jazeera, the Middle East-based Arabic news channel. It is scheduled to be launched in early 2006.
exchange4media Staff May 23, 2005 8:15 AM
The Directorate of Audio Visual Publicity's (DAVP) spending for the electronic media (private television and radio channels) is likely to surpass Rs 20 crore in the current fiscal.
exchange4media Staff May 23, 2005 8:14 AM
The Hyderabad-based Deccan Chronicle Holdings, publisher and owner of Deccan Chronicle, is set to acquire a majority stake in Asian Age Holdings, publisher of The Asian Age. Sources close to the development said Deccan Chronicle, which held a 20 per cent stake in The Asian Age, would increase its stake beyond 50 per cent. An announcement to this effect is expected this week.
exchange4media Staff May 23, 2005 8:13 AM
With the clear vision of being one-stop media analysis hub, AdEx India, country's ad analysis powerhouse of TAM Media Research, launches the latest version of Media Analyser Package (MAP) software that is used by the entire industry for calculating ad spends across media platforms.
exchange4media Staff May 23, 2005 8:11 AM
Media agency Initiative India has come up with a clutter breaker idea for Maruti's new product, Swift, wherein each channel (news and niche) has been given creative freedom to make their own capsule for Swift.
exchange4media Staff May 23, 2005 8:10 AM
The television channel heads and the men who really steer the show have now come to terms with the fact that ideas do get duplicated across media but there isn't a reason why anybody should get in a sweat about this.
exchange4media Staff May 23, 2005 8:09 AM
Mass Channels are working at increasing primetime further by giving attention to early slots like 7.30 pm. In this slot the match is between Zee TV and Star Plus with both offering completely different kinds of shows signifying the varied audience present in the slot.
exchange4media Staff May 23, 2005 8:09 AM
The clearance of Tata-STAR joint venture, Space TV and Sun Direct TV essentially means the prevalence of four Direct-to-home (DTH) platforms by 2005 end. DTH expansion is one of the most awaited developments for the television industry and experts delve more on the reasons why the government's decision on the clearance is a positive one.
exchange4media Staff May 23, 2005 8:08 AM
