A woman saddled with a broken chappal…a man who carries on without giving her a helping hand… the hustling bustling station environment...it’s a mirror reflection of most marriages that exist today.
For a majority of Indians brought up on a voracious literary diet of dog-eared Amar Chitra Katha (ACK), the fact that publishing firm, India Book House (IBH), the owners of the ACK brand, is bringing the popular Indian brand of comics to the mobile space, spells good news
Cheil Communications has taken a full claim on Hyundai Motors business. In addition to the business that the agency had won earlier in the year, it has now bagged the complete media biz of Hyundai Motors. The account, which moves from Madison Media is pegged at Rs 50 crore.
PepsiCo has identified as many as 20 potential takeover targets in Europe as part of the US food and beverage group’s drive to boost its international sales and margins.
Café Coffee Day, a division of Amalgamated Bean Coffee Trading Company, will set up over 100 cafes sporting an international look in the next one year. The company plans to take its total number of cafes from the current 228 in 55 cities to 350 across 80 cities in a year.
Brands are invaluable bridges that connect products with markets. Goods and services are branded to distinguish them from other commodity-like goods and services. There should be a good reason why so much effort goes into the creation of brands and into the branding of products.
According to Meenakshi Sachdev Verma, Chief Operating Officer, Good Relations India, earlier PR in India was considered a liaison officer's job. But, today it has become a far more defined and a far more proactive. In conversation with Sumita Patra of exchange4media, Verma shares her views on how the industry has evolved over the years.
Apollo Health and Lifestyle Limited, a fully-owned subsidiary of the Apollo Hospital Group, is embarking on a 'beyond metro' strategy this year for driving growth. Plans are on the anvil to open 30 to 35 Apollo Clinics in non-metro towns, thereby driving more than 75 per cent growth for the company. The company is also now focusing its stand on "branded affordability."
After co-sponsoring Lakme India Fashion Week, ARY Digital has decided to sponsor and broadcast the Pakistan Fashion Week, which has been slotted for October in Lahore. But ARY means business at the fashion week and talks of robust business opportunities at the event.
The Tamil Nadu Consumer Products Stockists Association (TNCPSA), and Tamil Nadu Vanigar Peravai (trader's association), have voiced their support to IHHL in its ongoing legal battle against LG Care, the Korean FMCG major.
While Q1 of 2005 saw a steep fall in advertising, the biggest advertiser has been LG Electronics followed by Godrej. Interestingly, Hindi is the preferred language of communication in this category, with the thrust being on newspapers.
Cartoon Network Enterprises (CNE), the licensing division of Cartoon Network, has announced its foray into the consumer products segment. It will launch three main Cartoon Network characters - Power Puff Girls, Dexter's Laboratory and Johnny Bravo.
Riding high on its USP of being the only free-to-air DTH service, Prasar Bharti has been able to make the most of its recent promotional campaign to trigger a subscriber rush. Prasar Bharti bosses claim to have a DTH subscriber base of close to three million in just five months since the launch of DD Direct Plus service in December last.
The Times of India seems to have successfully weathered the hectic poaching attempts by DNA and Hindustan Times in Mumbai. And the grapevine has it that the owners of TOI and HT have now come to an understanding to shut out the poaching game. So, from where will the 200-odd editorial hands for the two impending newspapers be sourced?