SpiceJet, the recently-launched low-fare, no-frills airlines, has awarded its media duties to Media Pros. The account size is in the region of Rs 12-13 crore. It was a multi-agency pitch involving Carat, Grey Worldwide, Media Pros among others.
After finalising its creative agencies, Bharat Petroleum Corporation Ltd (BPCL) is now on the lookout for a media AoR. The oil major has called five agencies to make presentations next week. The company’s total advertising budget is pegged at around Rs 40 crore.
The Times of India Group is renewing its focus on magazines and is in the process of bringing various international titles to the country. One of the first to enter the market would be ‘Top Gear’ from the BBC stable. Gautam Sen is the editor of the magazine.
The Rs 2,500-crore K.K. Modi Group has joined the retail industry bandwagon, with the launch of its first convenience store in Delhi today, called `Twenty Four Seven'.
Samsung has launched the SGH C230 model with digital stereo FM radio, besides the new SGH X640 camera phone. The company is targeting 30 per cent market share in India by 2007.
Madison’s youngest entertainment unit, Mates, has conceptualised and executed a tie-up between jewellery brand Tanishq and soon to be released movie Paheli, staring Shah Rukh Khan and Rani Mukherjee. The joint promotion will entail in-store promotions wherein the film ambience will be created with posters.
STAR One is all set to launch a virtual reality game show ‘Games Bond’. The channel’s officials explained that the show will be in the 8.00 pm slot on Fridays. The weekly will hit the tube around mid-June.
A number puzzle that has stormed its way into major newspapers, magazines and websites across the US, UK and most of the world, has disembarked on Indian shores via a slew of dailies, including The Hindu, Hindustan Times, Deccan Chronicle and The Asian Age.
Sangeet Bangla, a 24-hour Bengali music channel from the house of Sri Venkatesh Films (Kolkata), is optimistic about its popularity. The channel caters mainly to the Bengali audience. It is aiming to become MTV or Channel V in Bengali.
The Kingfisher Premium beer Swimsuit Special Calendar 2005 bagged the FAB Award at the 7th International Food & Beverage Creative Excellence Awards 2005 held in London.
Bare Associates International, a Virginia-based global firm providing organisations with key information on customer service, satisfaction and loyalty, believes India is ready for Mystery Customer Research (MCR). MCR is a practice of using certified/trained customers to anonymously visit and objectively document service experience, sales, employee integrity among other key findings.
The media market in Jammu and Kashmir for long has been neglected by newspapers from outside. Until last year, the state was not even covered by IRS. However, with two leading national Hindi dailies planning to set up shop in J&K, there is renewed interest in the media market in the state.
Zee TV has four new shows for its viewers this month and the channel has opted for a differentiated promotion strategy for these shows.
With Apurva Purohit, COO, Television Division, Times Entertainment, deciding to move on, Zoom TV has decided to assign Upen Roop Rai the duties of managing the channel in addition to his current job responsibilities. He will be working closely with Arun Arora, President, Bennett, Coleman, & Co. Ltd., who continues to supervise the channel.
The two-month long L’Oreal pitch has finally culminated. The client has decided to partner with Lodestar to handle its media business. Industry sources peg the account in the region of Rs 15-20 crore.