Date-wise News
In the last two months, since the strategic collaboration between the BEI Group, a US based global communications network and Confluence Communication, a New Delhi HQ national advertising agency, the BEI Confluence Group has won four significant new businesses in its New Delhi office.
exchange4media Staff Jun 7, 2005 2:42 PM
National Readership Survey (NRS) 2005, a readership study covering 2,61,000 respondents has been completed and the findings of the same will be released to the members of the press, advertisers, agencies and media on June 8, 2005.
exchange4media Staff Jun 7, 2005 10:32 AM
Biscuit-maker Parle Products Pvt Ltd has been forced to make changes in the packs of its pineapple and orange cream biscuits after the Maharashtra Food and Drug Administration (FDA) trained its guns on it.
exchange4media Staff Jun 7, 2005 8:22 AM
The Kingfisher Swimsuit Calendar is proving to be a hot property for brand Kingfisher, winning two FAB Awards in a row. On the calendar working for the brand, Shekar Ramamurthy, Executive Vice-President, Sales and Marketing, United Breweries Limited, said, “Firstly Kingfisher is a lifestyle product. At all points in time, we are looking at ideas, which will strengthen the brand. There are a lot of calendars but this is a premium lifestyle statement.”
exchange4media Staff Jun 7, 2005 8:21 AM
Organised by Sports Journalists' Federation of India, the first Indian Sports Journalism Awards for excellence in sports writing, photography and television feature were recently concluded in Mumbai. India Today's Senior Editor, Sharda Ugra walked away with the Indian sports writer of the year award.
exchange4media Staff Jun 7, 2005 8:19 AM
Fiat India is back with a bang. While it has launched ‘Adventure Sport’ priced at Rs 5.58 lakh (ex-showroom Mumbai), it also got its strategy for India in place. Through an agile and efficient structure, Fiat India intends to bring down costs and enhance decision-making process.
exchange4media Staff Jun 7, 2005 8:17 AM
What’s the similarity between Rahul Dravid and Bank of Baroda? Both are bankable, reliable, unfazed by turbulent times. No wonder then, that Rahul Dravid has been signed as the brand ambassador for Bank of Baroda, as it unveiled its new logo.
exchange4media Staff Jun 7, 2005 8:16 AM
mOne India adds Search Engine Marketing (SEM) to it’s service bouquet. It has already signed up 10 clients from auto, travel, media, banking and software segment.
exchange4media Staff Jun 7, 2005 8:14 AM
Dainik Bhaskar has launched a six-page supplement City Bhaskar in Jaipur. The intention is to establish a better connect with the local readers.
exchange4media Staff Jun 7, 2005 8:13 AM
Sanju Saha, General Manager-HR, Aaj Tak, has put in his papers. . Saha has had a two- year stint with Aaj Tak. He will be joining Star as VP-HR, confirmed senior officials in Star.
exchange4media Staff Jun 7, 2005 8:12 AM
The India Today Group has added yet another title to its flock, bringing in Scientific American to the country. Scientific American is the world’s first technology magazine published since 1845 and its Indian version is called Scientific American India.
exchange4media Staff Jun 7, 2005 8:10 AM
The Emvies committee has announced the shortlisted entries, which will make it to the final judging round. A sneak peek shows that that the highest number of short listed entries is from GroupM, divided between Mindshare at 11 and Maxus with three.
exchange4media Staff Jun 7, 2005 8:08 AM
ATG-India has been honoured with the prestigious Global Purple Head award this year for the best market initiative. The award was given on the basis of scale and scope of work the office has performed and new initiatives it brings to client business through econometric modeling and insights. This is the second consecutive time that it has won this award
exchange4media Staff Jun 7, 2005 8:07 AM
As the day arrives for exchange4media Mumbai Conclave, the industry professionals gear up to discuss and debate issues and events which are at the core of media, marketing and advertising fraternity.
exchange4media Staff Jun 7, 2005 8:05 AM
SBI Mutual Fund, a joint venture between Society Generale Asset Management (SGAM) of France and SBI, has shortlisted three PR agencies for its account. The account size is of Rs 25 crore.
exchange4media Staff Jun 7, 2005 8:03 AM
ITC Foods’ media business is up for review. Interaction is the current custodian of the business, which is pegged at around Rs 10-12 crore.
exchange4media Staff Jun 7, 2005 8:02 AM
