Date-wise News

Low calories and cola may not be synonymous but anything is possible in the marketing world. The cola market is now focusing their attention on diet variants in an effort to grow the segment. So while Coca-Cola has introduced Diet Coke in 200 ml. glass bottles at an introductory price of Rs 10, Diet Pepsi has launched a mass media campaign for their Diet variant, with the tagline, ‘Go Play.’

e4m Desk Jun 13, 2005 5:12 PM

The next stage of the DNA campaign breaks, with half the hoardings representing consumers who will book the paper, and the other half those who won't. Surely an interesting visual device, and a brave one at that. ¡

e4m Desk Jun 13, 2005 5:09 PM

After the margin crunch of the last quarter, motorcycle companies are rushing in to protect their bottomline growth. Hence, discounting is on the decline with the big volume companies like Hero Honda and Bajaj cutting out the amount of subvention benefits.

e4m Desk Jun 13, 2005 7:53 AM

The higher disposable income with the Indian consumer seems to be clearly reflected in the purchasing patterns of fast moving consumer goods (FMCG) products. The top ten fastest growing categories which have emerged for the year ended March 31, '05, are dominated by mid to premium product categories like branded snacks and commodities like refined oil and atta replacing categories like chocolates, beverages, packaged pure ghee and vermicelli.

e4m Desk Jun 13, 2005 7:52 AM

The tea market in India is going through a “cold wave”. The two prominent players in the Indian market, Nestle and Lipton-Pepsi tie-up, are reaching out to consumers to beat the sweltering heat with ice tea. However, the question that looms large is whether Indians are ready to tea-off or not?

e4m Desk Jun 13, 2005 7:51 AM

Print advertising in the two-wheeler segment slipped 0.4 per cent in 2004 compared to 2003. It, however, dipped 18 per cent in Q1 2005 compared to Q1 2004. Bajaj Auto was the biggest advertiser in the first quarter of 2005. The top five advertisers accounted for 97 per cent of the total advertising pie of this category.

e4m Desk Jun 13, 2005 7:50 AM

After several stints with JWT in India, Sarajit Mitra, has joined HSBC Bank, London, as Global Marketing Research Manager. Mitra, who started his advertising career with JWT Kolkata, shifted to the Delhi office to handle some key clients.

e4m Desk Jun 13, 2005 7:49 AM

CyberMedia(BSE:532640/NSE:CYBERMEDIA) listed on the Bombay Stock Exchange on Friday at Rs 106 as against its offer price of Rs 60. The CyberMedia stock on NSE touched a high of Rs. 109.30 on Friday.

e4m Desk Jun 13, 2005 7:48 AM

Day Two of the OAC 2005 saw industry experts giving their views on various facets of outdoor such as creativity, consolidation, regulation, client expectations and insight for planning. It also gave an opportunity to take a leaf out of UK’s success story explaining its status of the ‘Best Out of home’ market in the world.

e4m Desk Jun 13, 2005 7:47 AM

Airtel's "Express Yourself" creative, created by Rediffusion DY&R, has been featured in latest issue of One A Magazine, an international magazine which is a professional home for advertising's creative community. This time, the magazine, in its cover story on Cutting Edge International, has profiled the top 12 creatives from across the globe.

e4m Desk Jun 13, 2005 7:46 AM

Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.

e4m Desk Jun 13, 2005 7:45 AM

Leo Burnett had organised an evening for the advertising fraternity, where it invited professionals for an ‘inside scoop’ of the commercials that have the greatest potential to win Lions at the Cannes Advertising Festival. Leo officials said that the event ‘Leo Burnett Cannes Predictions’ is the agency’s global ‘ritual’.

e4m Desk Jun 13, 2005 7:44 AM

Nepal's royal government has allowed Indian television news channels to resume broadcast, over five months after they were shut down. The Kantipur newspaper said the decision to allow Indian news channels to resume broadcasting was taken by the Cabinet.

e4m Desk Jun 13, 2005 7:43 AM

Chennai-based Diksaat Transworld, which owns WIN TV Tamil and WIN TV Kannada, is gearing up to go national soon. To start with, it is planning to launch its Bangla channel WIN TV Bangla around Durga Puja this year, and is in the process of applying for licences to launch Marathi and Gujarati channels. And to fund the entire expansion, an IPO is in the offing.

e4m Desk Jun 13, 2005 7:40 AM

Events and movies are indeed the weekend game for mass entertainment channels. TAM Media Research numbers for the movie ‘Dhoom’ on Sony and STAR’s mega event ‘STAR Parivaar’ bear witness to this.

e4m Desk Jun 13, 2005 7:39 AM

At the first-ever award function to recognise outstanding work in Outdoor at the OAC 2005, rmg david stole the show. Ogilvy Activation also bagged quite a few awards with its fine creatives. rmg david bagged four golds, three silvers and two merit awards. Ogilvy Activation bagged four silvers and four merit awards.

e4m Desk Jun 13, 2005 7:38 AM

After completing its creative review and awarding the duties of the same to Capital Advertising, Essar Spacetel is now in the process of finalising a media agency as well. The forthcoming player in the telecom domain has so far not finalised on the spends but officials informed that amount would be substantial.

e4m Desk Jun 13, 2005 7:36 AM