Poor promo for PROMAX, great for STAR TV
For the promo and marketing departments at TV channels, this is the big one. Forget about whether the show succeeded or tanked, forget about TAM and the effective rates. PROMAX is their day in the sun, when they know what professionals think of their work. The event turned out to be a poor ambassador for the globally renowned PROMAX, with top billed speakers staying away from the proceedings.
