Madison Creative has bagged the advertising accounts of Rustomjee, Mumbai real estate developers; Teddy and Friends baby pads and diapers; and Adhikari Brother’s new channels Mi Marathi and Janmat. The three accounts are worth a total billing Rs 15 crore.
You can’t convince me that Procter & Gamble’s A G Lafley wasn’t frustrated serving on the board of General Motors. Everything Lafley fervently believes about the design and creative process is the opposite of what GM believes.
Delphi Corporation, a leading player in automotive systems and components, has signed an agreement with WorldSpace Inc, the only global satellite radio broadcaster spanning India and China, to make mobile satellite radio available in Asia.
The demand for personal grooming and beauty products is not only huge, it is galloping. To be more precise, it is driving the growth in the Rs 2,000-crore cosmetic industry. Evident from the plethora of launches in the past 12 months, the skin care category is becoming a key growth driver for FMCG companies.
The PC is closer to the common man today than it ever was. HCL Infosystems has launched its PC range for India, priced at Rs 9,990. And what’s more, these computers will run on a Linux operating system and will support all standard applications.
In a bid to place itself on the global map, Channel 7 has entered into an alliance with NUMTV.com, one of the largest web portals in the world, marking the channel’s availability on broadband worldwide.
TNS, one of the leading global market information providers, will be conducting a study on the ‘Power of Print’ to assist media professionals in Asia to understand the role and effectiveness of print advertising.
The Chennai stage is all set for the 11-day long Theatre Festival brought to patrons of the city by The Hindu Metroplus. The festival will see some of the finest plays from Mumbai, Delhi, Bangalore and the host city being staged from August 5 to August 15.
After the runaway success of Swift, Maruti is now jazzing up its existing models. The car maker has a major marketing and advertising campaign lined up for Alto, its highest selling brand today.
The government is planning to come down heavily on companies that sit on launches of television channels. Licence holders will be given a year to put channels on air, failing which their licences will be withdrawn. The move is designed to weed out non-serious players.
Radio channels help take brands closer to the consumers through on the ground events designed in such a manner in which both the brand and the radio channel gets mileage through interactive programmes.
As the demand for consumer goods picks up after a long lull, FMCG companies are stepping up their adspends to make sure their brands capture a bigger share of the consumer's wallet.
This steep increase in print advertising by instant soup mixes comes on the heels of a massive 94 per cent dip in the category’s advertising in 2004. Knorr Soup from HLL was the top advertiser among brands.
KBC2, the much awaited mega game show, is riding into Tamil C&S homes on Vijay TV. With the tag line reading ‘Nambikkaikku Mele Double’ (Twice more than you hope), Tamil actor ‘Nizhalgal’ Ravi will dub for the simulcast Tamil version.
O&M’s Executive Director Ajay Kakar is moving on to join Anil Dhirubhai Ambani Enterprises (ADAE). At Ogilvy, he has steered their financial practice since inception.
A proliferation of channels, increased media fragmentation and tough competition present brand owners with new challenges to gain and retain audience share. And helping television brands make a clear distinction is UK’s design and branding agency, Kemistry.
Media owners and advertisers are waking up to the tremendous implications of second television viewership as far as media budget and choice of media vehicles are concerned. Almost 20 per cent homes must be two-TV homes, and these are likely to be at the top-end.