With an eye to strengthen its position as one of India's leading print media companies and the second largest print media conglomeration (in terms of circulation of daily newspapers), HT Media Ltd., owners of The Hindustan Times newspaper, has announced an initial public offer (IPO).
Radio Mirchi has elevated Prashant Panday as Deputy CEO, Radio Mirchi. Sharath Chandra, Head-Marketing, Tapas Sen, Head-Programming, Nandan Srinath, Regional Director-North, and Sameer Soni, Regional Director-West, have been promoted as Executive Vice-Presidents.
Just a few months into its operations, business baron Vijay Mallya’s Kingfisher Airlines has entered into an agreement with ICICI Bank to create a co-branded credit card that will allow its members a host of privileges.
Cellular service providers are moving into the rural heartlands in an attempt to expand the market. Airtel has launched Airtel Express in Tamil Nadu, a series of initiatives and a mass contact programme for customers to go mobile instantly, at their doorstep.
Tata Motors has launched the new avatar of the premium SUV, Tata Safari, with an indigenously developed Direct Injection Common Rail Engine. The Safari Dicor is priced between Rs 7.83 lakh and Rs 12.70 lakh ex-showroom, Delhi.
The excitement around the 2006 FIFA World Cup Germany has just accelerated now with Philips being announced as the Official Partner. This would mark Philips’ 6th sponsorship of the FIFA World Cup.
As Germany's sporting goods maker Adidas-Salomon acquires US rival Reebok in a $3.8-billion deal. The outcome of the amalgamation in India — they are expected to continue as separate entities and brands —could well be greater than the sum of the parts. It will bring together Adidas' strong focus on sports and Reebok's on lifestyle.
Press Trust of India has decided to offer exclusive services to periodicals at a much lower rate. INS raised the concern to PTI after a meeting was held on January 5, 2005, wherein representatives from Indian language periodicals put forth their request.
Real estate major DLF has appointed Carat to handle its media account, which, until now, was looked after by Starcom. Furthermore, the group has taken on Percept/H for the creative business. The consolidated account will be in the region of Rs 15-20 crore.
Amongst the other value-additions included in the second and final set of data released by NRS 2005, there are some interesting findings on the changing trends in psychographic segmentation and the non-conventional media used in rural India.
National Readership Survey (NRS) 2005 has fielded 179 supplement titles in top eight metros to include information in the second set of data it has released. Names like Bombay Times and Chitra Prabha comes to the fore here.
NRS 2005 has seen the second burst of data release, which includes the Kerala market. With the inclusion of the Malayalam publications, the top ten has changed for both dailies and magazines, where in Malayala Manorama takes the number ten slot.