Air India is undergoing an image makeover. But, the Maharaja, one of the oldest brand images of Indian corporate, will escape the sweeping changes that the airline would be undergoing as part of its rejuvenation. DMA has been given the mandate of refurbishing the branding for both fleet upgradation and new acquisition.
Having registered healthy growth rates at nearly 25 per cent in the first quarter of this year, Heinz India Pvt Ltd now intends building adequate scale in its operations before it starts scouting for acquisitions.
LG Electronics has announced that it is one of the five official partners of October’s Johnnie Walker Super Series, which will see Australia take on ICC World XI Test and ODI teams. The other partners are Emirates Airline, Hero Honda, ABN AMRO and MasterCard.
Kolkata-based jewellery store chain Senco Gold Jewellers, in association with Ananda Bazar Patrika, has initiated a jewellery designing contest – Kalpana – to salute the innate creativity in women.
Rediff.com in association with Holi Cow Pictures and Prakash Jha Productions on Tuesday launched an online destination containing an exclusive range of content for mobile and online users on Jha’s latest film ‘Apaharan’.
Contract publishing does appear to be an interesting alternate revenue route for publishers. One organisation en-cashing on this is Spenta Multimedia. In addition to the various titles that the media house already prints, it has recently also begun work on ICAI.
In an effort to leverage each other’s strengths in their respective field, Idea Cellular Ltd and HDFC Bank on Tuesday announced a nationwide marketing alliance and launched the HDFC Bank-Idea co-branded credit card for their customers.
J Suresh, who has been heading MTR Foods as its CEO and Executive Director, has parted ways with the company. He had joined the company in June 2002.
The second round of bidding for FM radio licences due to commence with availability of tender documents by month end, could bring big names to the table. With prospective candidates required to get their act together shortly, fund raising exercises have also got under way at select players.
A lot of activity is going on at SaharaOne as it keeps itself busy with new initiatives in the field of art and TV. While on one hand, its new show ‘Kohinoor’ is all set to release, it has also announced the second Sangeet Awards to honour excellence in Indian film and pop music on an international platform.
FCB-Ulka Advertising has appointed Satish Ramachandran as General Manager, Interactive & Healthcare, Mumbai. Ramachandran will be responsible for Interactive – direct, digital, database and Healthcare Business Units.
The Bombay Ad Club is all geared to commence it annual event, Media Review, which kicks off on August 31. Media professionals are keenly waiting to know what the event will offer and how it would help the media fraternity.
Rajesh Sawhney has resigned as COO, Times Internet, to join as President, Reliance Entertainment. Meanwhile, Mahendra Swaroop, CEO, Times Internet, said the COO post is being done away with.
Following an agreement between the Vivek Goenka-promoted The Indian Express Newspapers (Mumbai) Ltd and Manoj Kumar Sonthalia’s Express Publication Madurai Ltd (New Indian Express), arrived at on August 12, 2005, The Indian Express has decided to launch its IPO by November or early December this year.
3 Global Services, a CRM company and a 100 per cent subsidiary of Hutchison Whampoa Ltd, has signed on O&M and Axiom Optimals to take care of its creative duties. While the media account will be serviced by Maxus, public relations will be handled by IPAN.
Following the league of Makemytrip.com and indiatimes.com, India Infoline, too, has roped in a creative partner – Everest Brand Solutions. The ad spends are estimated to be in the region of Rs 6 crore.
“We address brands’ requirements by strategising and developing communication tools that can be presented online through the year and help in building and sustaining online traffic for the brand. Essentially, we build online brand communities and ensure that these communities do not just consist of one-time visitors but of an active repeat visitor community.”
<p align=justify>“Kotak is one of the few entities in the banking sector that has a complete range of financial products ranging from retail banking products to insurance to online share trading services to offer to all its customers. This makes our proposition superior and different to all other players in the market. We are focused on what the customer needs rather than what we have to sell.”