Date-wise News
Now showing at PVR: Marketing muscle
Discount detergents put biggies in the shade
Price cuts notwithstanding, discount brands in the Rs 5,000-crore Indian detergents market continue to give market biggies a drubbing in the low end of the market. Industry sources say discount brands have also innovated, re-positioned and are aggressively marketing their brands on a strong value platform.
Blow Plast’s Alfa forays into soft luggage segment
Blow Plast Ltd, the Rs 270 crore marketing arm of VIP Industries Ltd, has announced its foray into a new market segment. It launched three ranges of soft luggage under the Alfa brand – a brand aimed at the value-for-money segment of the market.
Internet eating up TV viewership
Advertising revenue is rapidly migrating online. Jupiter Research recently forecast that the online advertising market would reach $18.9 bn by 2010, compared with $9.3 bn at the end of 2004, at the expense of traditional media.
Indiagames, SingTel launch Asia Pacific’s first mobile games championship
Gaming enthusiasts fasten your seat belts. Indiagames Ltd, in collaboration with SingTel and Bridge Mobile, is launching Asia Pacific’s first and largest competition for mobile gamers – The World Cyber Games Mobile Championship.
CNN launches second edition of ‘Eye On India’
CNN International has launched the second edition of ‘Eye on India’, in association with hospitality group Oberoi Hotels and Resorts. This dedicated week-long programming initiative focuses on India as well as the ongoing peace process between India and Pakistan.
Media Transasia to launch new-look Discover India in the Indian market
Media Transasia Group’s Discover India, currently in its 18th year of publication, is set to make a foray into the Indian market in a totally new avatar. The magazine has had an international presence till now.
Film magazine focused on South India to launch from Dussehra
An English monthly covering the film industries in the four southern states is set to launch in the Bangalore and Chennai markets during Dussehra this year. The promoter, SMS Impact Media, which is into events and PR, is also confident of entering the Hyderabad, Trivandrum and Cochin markets soon.
General Atlantic takes 8% in NDTV for Rs 116 crore
General Atlantic (GA) European Investments, Cyprus, has picked up nearly an 8% stake in broadcasting major NDTV in a block deal from Shyam Cellular Infrastructure Projects for a consideration of just over Rs 116 crore. Following this transaction, NDTV has applied for amending its FIPB approval to include the new foreign holding.
Lakme India Fashion Week moves out of IMG to Percept D’ Mark
The events industry is seeing more than its share of action. In a significant development, Lakme India Fashion Week has moved from IMG to Percept D’ Mark. The official signing of papers at the Fashion Design Council of India will be done today.
Bates Kolkata to handle Marico’s Camelia soap account for Bangladesh market
Bates Kolkata has acquired the Camelia soap account, which was recently launched by the Marico International Group, Bangladesh. If Marico’s track record in the Indian market is anything to go by, it surely promises to be an exciting assignment for the Kolkata agency.
O&M tops ACNielsen ORG-MARG agency rankings, Lowe is No. 2
Ogilvy & Mather (O&M) has secured the top position in the ACNielsen ORG-MARG AgencyTrack Agency Equity Index, India's premier study of advertising agencies' brand equity. Following O&M in the rankings are Lowe, JWT and McCann-Erickson.
Anil Ambani’s ADAE to have pitch involving 20 agencies in November for Rs 120-cr business
Anil Dhirubhai Ambani Enterprises has decided to go in for a pitch involving 20 creative as well as media agencies. According to industry estimates, the account is going to be in the region of Rs 120 crore. The first round of presentations is likely to happen in November.
TAM speaks on MRUC initiative on TV ratings system
In a late night development on Thursday, TAM’s corporate communications desk has issued an official statement on the Market Research User’s Council’s (MRUC) initiative on new research in TV ratings system last week.
G Krishnan, Executive Director and CEO, TV Today Network
<p align=justify>“We are not just looking at the US and UK markets, but other areas too like Canada, Middle East and South Africa. We will be entering foreign soil in a phased manner starting with the UK market. We are trying to release both the channels, Aaj Tak and Headlines Today, in those markets.”