To consolidate its presence in a stagnating Chyawanprash market in the country, Dabur has launched its new advertisement campaign for the product. The advertisements, featuring Amitabh Bachchan and Vivek Oberoi, would be run on electronic and print media. The company has set a budget of Rs 10 crore for the campaign this year.
Recova’s second TVC, which broke recently, attempts to communicate the differentiated positioning of the skin repair product. Paras has a fight on its hands with competition from marketing heavyweights. The company says that the unique product concept and the premium price were being justified through the campaign, while establishing an emotional connect.
The inter-corporate quiz organized by CRY saw Indian Express, Delhi, emerging as winners. The FACT (Free a Child Today) quiz was conducted by ace quizmaster Derek O’Brien.
B.A.G Films has turned in impressive results for the second quarter ended September 30, 2005. Sales in Q2 improved by a healthy 118 per cent to Rs 122.6 million. Net profit after tax was higher by 73 per cent at Rs 8.3 million.
Rusty Weston, Founding Editor, Managing Offshore, talks about the Indian BPO industry at length, its strengths and challenges, as well as CMP Media’s tie-up with Cybermedia to bring out an outsourcing publication, website and events.
Vaibhav Kumaresh was recognised as the Best Indian Animator for his Amaron Battery commercial from over a hundred entrants at the recently held International Animation Day in Mumbai.
In an effort to boost the reach of its DTH service ahead of the proposed launch of Space TV from StarIndia-Tata group, Dish TV has launched a special Diwali offer whereby subscribers can get Dish TV for only Rs 3,990.
Sony’s reality show ‘Fame Gurukul’ has ended on a high note and been replaced by another Fame version, ‘Celebrity Fame Gurukul’, but at present the channel is excited over what is coming next in the slot on November 4 -- ‘Dus Ke Dus Le Gaye Dil’.
After its Mumbai launch, Hindustan Times Group is preparing to take the media battle to the Madhya Pradesh market with its Hindi brand Dainik Hindustan. Though Dainik Bhaskar enjoys a monopolistic position in that market, HT sees ample opportunity for its Hindi offering.
Indian Institute of Management-Ahmedabad has roped in Digital Branding Solutions to redesign its website to bring on a par with global standards and migrate more processes to the web.
When India TV launched ‘Breaking News’ on October 19, it aimed to redefine live and exclusive news presentation. Anchored by Rajat Sharma and Sudhir Chaudhury for three hours every weeknight, “this show is an act of faith – and a risk” which has delivered as per expectations, says Chintamani Rao, CEO, India TV.
ATG MCI’s C.R. Mallikarjundas has decided to move out of the media discipline completely and has consequently quit. He has moved to Tata Interactive Systems (TIS) division SimBLs.