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Cricket set to rock ad world again

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The Indian cricket team's transformation into a winning squad, as evidenced in the 4-0 scoreline against Sri Lanka, is promising to change the rules of the game, the ones that broadcasters and advertisers play. Ad rates for next series may go up by 10% on 4-0 lead against Sri Lanka.

e4m Desk Nov 5, 2005 8:24 AM