FCB-Ulka’s MD & CEO, Anil Kapoor, calls upon ad agencies to shift to a new paradigm in the way they perceive themselves: agencies should be strategic partners of their clients and play a brand architect’s role, to get out of the destructive cycle the industry is in.
SINGAPORE: As the focus shifted to ‘Asia to the World’ on Day 3 of AdAsia 05 here, Samsung became the case study of a great Asian success in ‘Rising to the global challenge’. How did this South Korean conglomerate achieve the position of a global brand?
SINGAPORE: There are great brands, global brands emerging from Asia. But can they rule the world in a highly competitive market place? Paul Temporal, Group Managing Director, Temporal Brand Consulting, Singapore, thinks they can in certain categories like automobiles, but will find it difficult in the luxury products segment.
Domestic FMCG major Dabur is test marketing its herbal malted beverage in West Bengal before its nationwide launch next year. With this the company aims to expand its product portfolio and gain foothold in health food beverages market.
The share of food items as part of total consumer expenditure continues to decline, according to the latest findings of the National Sample Survey Organisation. The latest figures pertaining to the 60th round of the National Sample Survey released today reveal that the trend continues both in rural and urban households.
The country's mid-size car segment, growing at 26-28 per cent per annum, is where the action is. It is the aspiration to own big cars that is fuelling this trend.
Levi’s has entered the high volume ‘standard’ segment in denim wear with the launch of its ‘Signature’ brand in India. The ‘Signature’ brand, launched in July 2003 globally, accounts for 10 per cent of Levi’s total worldwide business.
Sansani, the investigative news bulletin that is aired on STAR News everyday at 11.00 pm with repeats on all days at 10:30 am and 4.30 pm, has completed a year. Launched in November 2004, the programme, which addresses the safety concerns of the people, has redefined prime time news watching in India.
ESPN-STAR Sports, which has the rights of marketing, producing and broadcasting the Premier Hockey League (PHL) for a period of 10 years, has brought in many innovations in next year’s tournament starting from January 5 to February 1, 2006.
Prabhat Khabar has been maintaining a tradition of making independent and unbiased appraisal on governance and social audit in Jharkhand ever since it was formed as a separate state in November 2000. This year, too, Prabhat Khabar has also released two studies –Jharkhand Development Report 2006, and State of Governance: Jharkhand Citizen Handbook 2006
The Prannoy Roy-promoted NDTV 24x7 is all set to venture into the US from November 29 through an affiliate distribution partnership with DirecTV. Top channel officials revealed to exchange4media that NDTV 24x7 would also be available in Canada from mid-December, for which the channel had tied up with the Asian Television Network.
The post-lunch session of CII’s ‘India - The Big Picture’ conference ]had John Lee, CEO of USA’s Entertainment Business Group speak on ‘The business of Cinema: The Hollywood’ Greenlighting way’. He said that as global audiences were growing at 18 per cent annually, earnings too were growing and India needed to develop its banking infrastructure in order to drive growth.
CII’s two-day conference on ‘India - The Big Picture’ opened in Goa on Wednesday on the eve of the 36th International Film Festival of India (IFFI) with some enthusiastic response from industry professionals.
Maxim, the international men’s lifestyle magazine that is geared up to mark its debut in India has signed up Euro RSCG as its creative agency. The launch of Maxim is being done under a license agreement with Media Transasia.
India is seeing a lot of action in regards to advertising and marketing communications agencies. With Omnicom and Lowe Worldwide completing their share of news hogging, now it is market leader WPP in the limelight once again.