Date-wise News

G S Sridhar has been brought in as Creative and Branch Head of SSC&B Lintas, following Mahendra Bhagat’s departure from the agency earlier this month. As is known, when Ashish Bhasin took over the reigns of SSC&B Lintas as President, the position of a National Creative Director was relinquished, and instead specific creative heads for each office was put in place.

e4m Desk Dec 13, 2005 4:12 PM

Prasar Bharati CEO, K S Sarma, has written to Sharad Pawar, President, BCCI, restraining the cricket body from going ahead with broadcast rights to private radio channels. Prasar Bharati has already been given non-exclusive rights for radio, whereas it is demanding exclusive rights within India.

e4m Desk Dec 13, 2005 11:15 AM

Soft drink maker, Coca-Cola, wants to transform itself into a total beverage company in India as it plans to launch a slew of health and wellness drink brands in the country.

e4m Desk Dec 13, 2005 8:44 AM

Tata Steel has forayed into retailing with the launch of Steel Junction in Kolkata. The store will offer all kinds of steel products from various companies and not just Tata products under one roof.

e4m Desk Dec 13, 2005 8:42 AM

The Cannes Lions International Advertising Festival has named Matias Palm-Jensen, Creative President of Farfar, Sweden, as the 2006 Cyber Lions Jury President.

e4m Desk Dec 13, 2005 8:41 AM

A 10-member committee headed by I&B Secretary, S K Arora, will be submitting its report on restructuring of Prasar Bharati by December 31. The committee was set up on March 30 to suggest a viable capital and financial structure for Prasar Bharati to facilitate strengthening of its functioning.

e4m Desk Dec 13, 2005 8:40 AM

The Board of Control for Cricket in India (BCCI) has decided to raise the bar for team sponsorship to Rs 90 lakh for each One-Day International and Rs 1 crore for every Test match.

e4m Desk Dec 13, 2005 8:38 AM

Global PR firm Burson-Marsteller on Monday announced the acquisition of Genesis PR, India’s leading public relations company. The company will be renamed Genesis/Burson-Marsteller, and will be led by Genesis Principal and Founder, Prema Sagar, and CEO Ashwani Singla.

e4m Desk Dec 13, 2005 8:37 AM

Senior Vice-President (Finance) and Company Secretary of Zee Telefilms, Vikas Gupta, has decided to move on. He was recently also given the additional responsibility of Business Head of the ETC Network in addition to being Director-Finance of the company.

e4m Desk Dec 13, 2005 8:36 AM

The government is planning to cover 50 per cent of India’s population in the second phase of FM radio expansion during the Tenth Five Year Plan and will further extend the coverage to uncovered pockets during the 11th Plan period. At present, about 33 per cent of the population comes under FM coverage.

e4m Desk Dec 13, 2005 8:35 AM

“Sports marketing has more than matured in India and now the clients value sports properties and its power to promote their brands. It is a profitable business and corporates take this business quite seriously. Or they won’t commit to sponsorships the way they do,” says Satish Menon, President, Nimbus Sport.

e4m Desk Dec 13, 2005 8:34 AM

Media Direction, the independent media arm of RK Swamy BBDO, has a new Chief Executive in veteran media and market research professional Praveen Tripathi. Tripathi takes over from Sandip Tarkas, who put in his papers as Chief Executive. Tarkas is joining Anil Dhirubhai Ambani Enterprises as Media Head.

e4m Desk Dec 13, 2005 8:33 AM

Telecom major Hutch as finally integrated all its mobile operations in the country under the common ‘Hutch’ brand name. But does the change in brand name pronounce the death of brand ’Orange’ and the customers’ sentiments attached with the brand? Has the brand name change communication been able to drive the message in the right manner to the users?

e4m Desk Dec 13, 2005 8:32 AM

It is the cricket season and despite the abundance in the property of late, there are several examples where the sport has made some good numbers for the channels. DD seems to be quite a beneficiary with Videocon Cup and now Pepsi Cup delivering for both DD1 and DD Sports.

e4m Desk Dec 13, 2005 8:29 AM

<p align=justify>“When we were part of GE, we were known as GE International services or Gecis. When the ownership structure of our company changed last year when GE sold 60 per cent of the equity to two private equity forms – General Atlantic and Oak Hill – it made sense to create a new name that reflects our independent status and better communicates our value proposition.

e4m Desk Dec 13, 2005 12:00 AM