JWT Delhi has won back the Unitech creative business that it had lost to Mudra about three months ago. The news was confirmed by Paromita Sengupta, Deputy General Manager, Corporate Communication, Unitech. The account size is pegged in the region of Rs 10 crore.
Air Deccan, India’s first no-frills airline and Cafe Coffee Day, part of the Rs 300 crore Amalgamated Coffee Bean Company Limited group on Wednesday entered into a co-branding arrangement through which they will promote each other’s brands.
Billed as one of the biggest brand makeovers India Inc has ever seen, Airtel is undergoing an image bolstering process that will touch its customers, employees and business partners.
Fashion Manish Arora is the new face of Reebok India Company’s popular international ad campaign ‘I am what I am’ in India. Reebok is also collaborating with Arora for a new range of shoes called The Fish Fry Collection.
Allergan India Ltd, the manufacturers of Botox, a product appreciated for its cosmetic and therapeutic value, have awarded their public relations mandate to Blue Lotus Communications Consultancy.
Brand Comm, the Bangalore-headquartered advertising, brand consulting and PR agency, completes seven years on December 18. The agency is viewing ‘internal communication’ as the next big growth opportunity.
UK-based magazine ‘Mobile Entertainment’ has come out with its first ever list of top 50 executives in the mobile content space. And in the list featuring some of the most well known names such as Steve Jobs (Apple), Graeme Ferguson and Jeremy Flynn (Vodafone), and Mitch Lazar (Yahoo!), is Indiagames Ltd CEO, Vishal Gondal.
Replacing Vijay Jacob at G3 Communications, Chennai, is former Grey hand, S Narayan. He comes back to the Grey fold after a six-month ‘sabbatical’, and will report to Nirvik Singh, President, Grey Global Group (GGG), South East Asia.
The Madras High Court has expressed the view that in these days when MNCs marketed their products in the country, it was high time that the `comparative advertisement' (comparing one's product with that of the competitor) was to be curtailed. Such "curtailment/ban" was to be brought out by suitable amendment to the MRTP Act and the Code for Commercial Advertising on Doordarshan and other satellite television channels and other media.
Endemol N.V. has announced the launch of its first subsidiary in Asia – Endemol India. The entity officially launches on January 2, 2006 and will be based in Mumbai. Rajesh Kamat, who was previously Senior Vice-President and Executive Committee member of STAR India, has come on board as Managing Director.
In order to highlight the entertainment business of the company, Sahara India Mass Communication Ltd has changed its name to Sahara One Media & Entertainment Ltd, the Bombay Stock Exchange was informed on Tuesday.
Infomedia India Ltd, a special interest and directory publishing company, has formed a joint venture with publisher and information provider, Reed Business Information US. The JV, Reed Infomedia India Pvt Ltd, will bring various B2B publications to India from Reed Business Information’s stable.
After exactly nine months of coming back to Contract Advertising and taking over the role of Chief Creative Officer, Ravi Deshpande has initiated a new way forward for the agency. The agency’s new vision statement? ‘Grow Young’.