`Date-wise News`

International: Messing with your brand's logo is no longer a no-go

Corporate logos used to be sacred ground, but a few marketers have recently begun defiling them in advertising.

exchange4media Staff Oct 31, 2006 9:27 AM

Mothercare, Shopper's Stop team up for India foray

Mothercare is a brand that "travels well", says Ben Gordon, global CEO of the British child and maternity products brand, which has been around since the 1960s. The brand now has a presence in 36 countries and is in the middle of implementing its big push into India in an exclusive partnership with Shopper's Stop.

exchange4media Staff Oct 31, 2006 9:26 AM

McDonald's opens its 100th restaurant in India

After completing 10 years in India , McDonald's has achieved another milestone by way of opening its 100th restaurant in the country. The restaurant, which opened at Moledina Road , Pune, was inaugurated on October 30 by Amit Jatia, MD and JV Partner, McDonald's India (West and South). exchange4media News Service

exchange4media Staff Oct 31, 2006 9:25 AM

Info Edge launches IPO, over 53 lakh equity shares on offer

Info Edge (India) Ltd, a provider of online recruitment and matrimonial classifieds and related services in India, entered the capital market on October 30, 2006 with an IPO of 5,323,851 equity shares of Rs 10 each through 100 per cent book building process. The price band has been fixed at Rs 290 to Rs 320 per equity share.

exchange4media Staff Oct 31, 2006 9:24 AM

Kairali TV to launch third 24-hour channel, Youth TV, next year

Malayalam Communications Ltd, owner of two popular Malayalam satellite TV channels, Kairali TV and People TV, will be launching another channel early next year. The new channel, christened Youth TV, would air a mix of content targeting the youth, revealed John Brittas, Managing Director, Malayalam Communications.

Judy Franko Oct 31, 2006 9:24 AM

Now children can shake a leg with Disney channel's 'My School Rocks'

Disney channel will be showcasing kids' talents through an inter-school group dance competition called 'My School Rocks'. The channel has invited kids across India to participate in the contest, which has been inspired by Disney channel's original movie, 'High School Musical'.

exchange4media Staff Oct 31, 2006 9:23 AM

IMC 2006: I&B Minister moots separate DAVP rates for newspapers and magazines

Separate DAVP rates for newspapers and magazines after March 31, 2007, liberalisation of RNI rules, modifications in the PIB Act, and formation of a self regulatory body to check media content – I&B Minister P R Das Munsi had some good news for the print industry at the Indian Magazine Congress that commenced on October 30, 2006.

exchange4media Staff Oct 31, 2006 9:22 AM

Amit Kishore headed for Optimum Media Direction as Operations Head

Amit Kishore VP, Zenith Optimedia, has put in his papers. He is joining Omnicom's OMD (Optimum Media Direction) Nigeria as Operations Head from the first week of December. He will be handling some well-known clients like Glaxo Smithkline, Reckitt Benckiser, Guinness, BAT, Haier, Cussons, Virgin Atlantic, Pfizer and Promasido.

exchange4media Staff Oct 31, 2006 9:21 AM

TV18 Q2 net profit up 44 pc at Rs 16.04 crore

Raghav Bahl promoted Television Eighteen Group has posted 44 per cent growth in net profit at Rs 16.04 crore in the second quarter of FY07 compared to Rs 11.15 crore in the corresponding quarter of the last fiscal.

exchange4media Staff Oct 31, 2006 9:20 AM

Times OOH's video wall offers the option of TV like commercials on static outdoor displays

Times OOH has managed to grab a prime spot on the DND flyover joining Delhi and Noida. The OOH division of the Times Group has set up a 400 sq ft LED video matrix wall near the traffic toll booths that is visible even from a distance of 2 km. In an area where one whizzes past numerous billboards, it would be difficult to miss this 'wall'.

exchange4media Staff Oct 31, 2006 9:19 AM

IMC 2006: From mass to niche and bridging the digital divide

The first day of the Indian Magazine Congress 2006 was dedicated to examining various modes that would make magazines a winning proposition for the advertiser and bring further growth to the medium itself. Two of the sessions on day one dealt with how the digital space could be used for magazines and the move from mass to niche.

exchange4media Staff Oct 31, 2006 9:18 AM

IMC 2006: 'If China is world's factory, then India is world's back office'

Giving a peek into the minds of world publishers on how they viewed the opportunity in India, foreign delegate speakers at the Indian Magazine Congress 2006, being held at the Capital, described India as the place of natural extension for their global reach and at the same time pointed out the major stumbling blocks on the way.

exchange4media Staff Oct 31, 2006 9:17 AM

With WPP acquiring majority stake, Ray +Keshavan looking for greater knowledge synergy

With WPP acquiring majority stake in Ray + Keshavan Design, the latter is hoping to gain from the depth of knowledge that WPP holds in the specialised design area. The deal marks the entry of WPP's Enterprise IG, a leading international brand agency with 22 offices in 20 countries.

Tuhina Anand Oct 31, 2006 9:16 AM

IMC 2006: 'In order to survive in the future, Indian magazines needed to reinvent themselves'

Day one of the Indian Magazine Congress 2006 saw some interesting discussions on 'The future of magazines' and 'Powering growth strategies for magazines in English and Indian languages'. The panelists for the two morning sessions included T N Ninan, Aroon Purie, Rahul Sen, Ashish Bagga and Donald Kummerfeld, among others.

exchange4media Staff Oct 31, 2006 9:15 AM